Hundreds of millions of people around the world use Instagram every day. This powerhouse of social media gives you the opportunity to reach a substantial number of people in different areas around the world.
Using Instagram for business marketing can help you build your brand, get more traffic, grow your email subscriber list, and generate sales.
1. Keep it social
When using Instagram for business marketing, think about social media, not ads. Create content that your target audience will interact with, don’t ignore it because it seems too spammy. Show that you like the images in your niche so that people will be interested in following you.
2. Provide value
Instagram users are active shoppers who are researching, so the more information you can offer them in terms of images, carousels, and stories, the better.
3. Use stories
Instagram stories provide instant information and instant gratification. They only last 24 hours, so it creates a sense of excitement and urgency.
4. Use hashtags
Many people are actively searching for specific hashtags, and their images will be there waiting for them. An Instagram study showed that adding at least one hashtag to all of your posts will generate more than 12% engagement on average.
5. Call to action
Every post you produce should have a clear call to action that matches your business objective when creating it. Instagram provides a variety of buttons, such as “Buy Now”.
6. Relink to your site
Instagram is a great way to drive traffic to your site. More than 50% of users on the social media site follow at least one business and say they have learned about a product or service through Instagram.
7. Consistent brand image
Be consistent with the theme of your page. Only include photos, hashtags, captions, and videos relevant to the topic of your page.
8. Create a good profile
Make sure your Instagram profile informs your target audience about who you are and what you do. Instagram’s search engine is text-based and you have a better chance of being found by someone if your username has a keyword or two that are relevant to your business.
9. Change from personal to business
Convert to a business account to gain access to all available tools and analytics.
10. Use your analysis
Analyzing your marketing efforts on Instagram is really easy. Instagram Insights gives you all the relevant data about your page. It lets you know how your marketing efforts are paying off.