3 marketing ideas for foolproof lawyers

The vast majority of attorneys are seen to dress alike, discuss similar issues, and have closely related concerns. The practice of law requires most of your time dealing with deadlines, clients, and pleadings. With this in mind, when was the last time you started gathering lawyer marketing ideas to market your law firm?

The next time you attend a networking event, take a look at the few attorneys at the event who really differ. Start thinking of marketing ideas for lawyers that you can implement to stand out. If you notice how similar we are to the public, you will realize how essential it is to stand out from the crowd.

How do clients know who to hire? Which attorney do they choose to send clients to?

Now, more than ever, you need to think creatively and implement attorney marketing ideas in your legal practice. You have to think outside the box and differentiate yourself in order for your law firm to thrive.

Remember, each month, more attorneys leave the big law to lay down their own tile. Some leave voluntarily. Most are fired. Add to this the fact that more law schools are opening from left to right and releasing more graduate law students each year.

You need to be innovative and come up with attorney marketing ideas that work for your legal industry, target demographic, available time and resources, and personality.

Here are 3 lawyer marketing ideas to help you differentiate your law firm quickly and at a very low cost.

  1. Speak! Speaking in front of groups is one of the easiest and most cost-effective lawyer marketing ideas to implement. It’s a great way to get clients, be seen as an authority in your legal field, and learn about potential strategic alliances. Not only do you set yourself apart as an authority in your field, but you can also connect with the right demographic. However, be sure to speak on a topic that relates to your legal practice and to learn about your audience and their needs.
  2. Join the conversation on the internet. Internet is no longer the way of the future, it is the way of the present. The Internet is the only tool that, if harnessed correctly, enables individual and small law firms to compete effectively. The cost is minimal and the reach is outstanding. The best thing about the internet is that it allows you to not only compete and create an online presence, but also to derive value from your online marketing efforts. Keep in mind that many of the internet marketing techniques available to you as a lawyer have a compounding effect.
  3. Write. Writing is a quick and easy way to differentiate your law firm and position yourself as an authority in your field. It’s free in addition to the cost of your time. You can also repurpose your written material and provide it to your clients, prospects, professional networks, and reference sources via audio and video. The material you’ve already written can be reused in a number of ways … all aimed at driving traffic to your website, shortlisted prospects to schedule consultations, and other attorneys to refer clients to you.

These are just 3 lawyer marketing ideas out of many that you can easily implement and add to your law firm marketing plan. Think creatively and outside the box. Think of ways you can be in front of your target demographic, find out what their concerns are, and give them the information they need. The trick is in monitoring and implementation. Knowledge without execution doesn’t get customers.

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