83% of SMEs (small businesses) believe that digital marketing (DM) is crucial for their business. Can you beat that? A single “No.” The modern world is increasingly driven by digital media. We are constantly hooked on the Internet for one thing or another. Such a digitally influenced space makes a digital presence more than mandatory for all businesses to reach customers. Boosting sales figures is the main objective of SMEs that use DM today. In addition, SMBs also rely on online marketing to improve brand awareness, lead conversion, and improve website traffic.
The post below shares 4 significant benefits of digital marketing for small businesses.
customers are online
80% of potential consumers turn to online media for information. When we come across a new business or company, the immediate reflex is to look for digital marketing in the web world. Gone are the days when we used to visit a store physically or call to find out about it. Therefore, it is extremely crucial for a small business to have a strong online presence and digital marketing is the tool for that. Simply put, if your potential customer can’t find you online, they will immediately go to your competitor.
To connect to the modern “smart” world
Mobile phones are no longer used simply for calling or texting. In fact, smartphones are one of the most important tools for navigating the web world today. 91% of American adults are in constant contact with their smartphones. When it comes to searching for a product or service, they will naturally prefer to make inquiries only from their smartphone. If your business is not present online, imagine how many potential customers you will lose!
The capital crisis is a major problem for most small businesses. And this is where digital marketing comes in as a savior. Online marketing is cheaper any day compared to traditional marketing. In fact, some of the channels are even free. For example, it costs you nothing to create your business page on social media and stay connected with your customers online.
Digital marketing also helps you save money. There are many online marketing tools that are available for free like a free website builder, free email marketing management tools, etc.
On the one hand, DM helps you reach your customers by keeping costs low. On the other hand, it helps you save money for your business. The end result is a better ROI for your business over time.