Blogging is a very important marketing tool for any business today. Blogging can not only build a business, but can also become a business.
Blogging is essentially writing articles on a particular topic of interest based on the topic or niche of the website where the blog resides.
But it does much more and there are many reasons to keep blogging.
1. To tell your brand story
Blogging is an easy way to tell your brand story through case studies, historical information, and data sharing. People love to read about how you got started and why.
2. To establish experience
If you want people to realize that you’re an expert in your niche, regularly blogging about it is a great way to go. If you can blog three to five times a week about a niche, you’re obviously an expert.
3. To Attract New Clients
Blogging about what you do, why you do it, and how you do it will go a long way in creating new opportunities for more clients. Even if you feel like you’re giving away all the information for free on your blog, the people who need the work done will still hire you.
4. To improve your SEO
Search engine optimization involves many factors, but one is the keywords on the page that help search engines find your blog to send people using those words to find information.
5. To find the voice of your business
As you talk about new products, services, or other topics within your niche, you’re also creating a voice for your business that will lead to new customers. If you’re excited about a product, your audience will be too. If you take it seriously, your audience will too.
6. To interact with your audience
Many people don’t think of a blog as a social network, but it really is. When you open comments on your blog, it gives you the opportunity to engage with your audience based on the topic you want to discuss. Take advantage of that opportunity to get feedback and even new product ideas.
7. To use resources wisely
Most businesses have limited marketing budgets, and blogs use that budget very wisely because of the amount of return you can expect on your investment. Blogging is a long game, and the blogs you publish today will still work for you a year from now if you plan them properly.
8. To educate your audience
Blogs are a great way to educate your audience on the issues and issues that affect them. In addition, it is an easy way to publicize the solutions you want to offer them.