Basic Principles of Search Engine Optimization for Entrepreneurs

Basic Principles of Search Engine Optimization for Entrepreneurs

How keyword-rich content is directly related to SEO for your business

Have you ever wondered what SEO really is, but were afraid to ask?

SEO is an acronym for “Search Engine Optimization”. It is the umbrella term for all the methods you can use to ensure that your website is found by various search engine results pages (SERPs).

Google is the most used search engine, but it is certainly not the only one. There’s Bing, Yahoo!, AOL, and others.

If your website is not appearing higher in their search rankings, then you are missing out on a great opportunity.

The goal of SEO is to get qualified leads and prospects to discover your business when they search for products or services that you offer on search engines.

SEO isn’t rocket science, but it can be tricky

When it comes to SEO, a few important tactics can greatly improve your presence in the increasingly crowded online space.

Whether you’re attempting search optimization on your own or, more wisely, hiring an SEO expert, it’s important to be informed with some SEO fundamentals before proceeding.

Search engines try to provide the most relevant results to a searcher’s query. Whether it’s an answer to a simple question like “how many ounces are in a gallon?” to more complicated queries like “what is the best Chinese restaurant closest to me?”

After reading this article, you’ll gain a better understanding of what you need to know before starting an SEO campaign and what your role is if you decide to outsource this valuable marketing strategy.

Know your audience and what content they are looking for

Why content marketing plays an important role in SEO

Let’s first see what SEO feeds on. And that is the content (text, images, videos, etc.) found on your website.

Since good SEO is based on how well your content ranks, as well as taking into account your social networks and local engagements, you want to keep superficial content to a minimum and focus on quality.

While it sounds slow, quality content has benefits that go beyond SEO.

Good content is useful across all marketing mediums and forces you to think about your message from a topic and keyword perspective.

The key is to make sure that you are concentrating on what really matters to your audience.

It is imperative that you know who would want to buy your products or services and what they are looking for in search engines so that they find your website as the solution to their needs.

Your initial instincts may be correct, but you may be missing out on things that could drive additional website traffic, potential relationship opportunities, or new market segments for your business.

Therefore, proper due diligence is critical to assigning your target audience the keywords, topics, and phrases they are using in and around your industry.

Create SEO driven content

Writing only for search engines often makes your content boring. Typically, that strategy won’t help convert your visitors into customers.

It’s much better to focus on people first. Make your content as valuable as possible and then optimize it for search engine bots without sacrificing the quality of your content.

The underlying content is extremely important. Too many people skimp on content, but it’s one of the main anchors that tie you to relevant Google algorithms.

The problem many entrepreneurs run into is that they create content that “they” think is perfect and sounds great to them, but in terms of SEO, it can sometimes be completely useless.

Being authentic is important, but do it with the reason you’re creating the content in the first place keeping in mind marketing, branding, lead generation and of course SEO.

Thin content with bugs, or duplicate content and spam or unwanted content can really hurt you.

Instead, the content not only has to be long, but it has to be well written, keyword rich, and highly engaging where readers spend a good amount of time digesting and consuming that content.

Content Creation for SEO Success

As you create content, you’ll want to make sure each page is optimized for:

• Page speed,

• bot tracking,

• responsive friendliness, and

• General findability.

An initial investment in a site audit or recommendations to establish some initial best practices will save you a lot of time and money in the long run.

Ideas for new content can be gathered from frequently asked questions by your own customers, or visit online forums and social media to find questions about your industry, products, and market for more inspiration.

Consult the competition with content ideas to ensure you’re on par with your competitors when it comes to covering industry topics and questions related to your business.

Manage your keywords wisely

The key to pleasing both search engines and visitors is to have quality content on your website that includes keywords that your target market would use in search engines when looking for a solution to a problem that your business can solve.

To do this, you want to run your keywords and topics through a tool like Google Keyword Planner to ensure that the topics and keywords you’ve chosen have enough search volume and potential traffic to make it worthwhile. .

Be sure to take into account the relevance of the search to your audience.

The narrower the topic focus, the lower the traffic will typically be. This is often offset by accuracy and audience interest.

Don’t spam keywords!

This also means using different connotations of the same words over and over again within your content.

Google loves NEW content. Keep in mind that websites are liquid, so this is where your blog plays an important role in effective SEO.

What search engines are NOT looking for

Search engine spiders only have a certain amount of data storage. If you’re using shady tactics or trying to trick them, you’re likely to be hurting yourself and your business’s reputation in the long run.

At the end of the day, focusing on quality content that your target audience can easily find will benefit all of your marketing and sales efforts. Spend a lot of time on the above things and the rest will fall into place.

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