This article focuses on formulating a digital marketing strategy and implementing a digital marketing plan for a company.
In this digital age, businesses cannot afford not to have a digital marketing plan as technology increasingly influences our business and social lives. In fact, a business without a digital marketing plan is a business that plans to fail.
Frankly, some business owners are still struggling to understand the necessity of having a digital marketing plan for their business. However, the case is quite different for other business owners who already have a digital marketing strategy but are unhappy and frustrated with the results, which are far below their expectations.
Digital Marketing Planning Process
Whether you have developed a digital marketing plan that is currently active or have developed a digital marketing plan that is not yet active or are in the process of developing a digital marketing plan for your business, follow the process outlined below. below to help your business. grow and succeed online. This process has proven to be very successful for many companies. With that said, it is very important that the process is followed judiciously in others for positive results.
You are just a sentence away from successfully growing your business online.
Establish a web presence
Having a website, blog, or social media page, or listing your business on local business directory websites are some of the ways you can establish a web presence. These days, businesses take advantage of these channels to increase their web presence. Without a doubt, it is highly recommended to have these digital marketing assets in your arsenal to increase your search visibility. You want to make sure that you use every possible channel to boost your online presence. The more your business is established online, the better.
domain name registration
When choosing a domain name for your business, you need to make sure that your domain name contains keywords relevant to your niche and city, not just your business name. For example, if you offer plumbing services in Toronto, the ideal domain name would be abcplumbingservicestoronto.com.
content creation
After choosing your domain name, the next step is to develop great content for your website, content that will attract qualified leads (prospects that would end up converting), the ideal way to develop great content is to first do some research. on niche keywords and include these keywords in all your text, especially in the headers/subheads, title and meta description on your web pages. Also, it is good practice to add your business location in the areas mentioned above. Keep in mind that it takes quite a bit of time to rank for your niche keywords – it’s not as simple as ABC. It’s a good idea to hire a content developer if you don’t have the technical expertise to create engaging content.
Content is king!
Optimization of your website
As soon as you have your content ready, the next thing you need to do is hire a professional website developer who is also an expert in (On-Page Search Engine Optimization and Off-Page SEO), to develop a user and a high converting mobile device. website for your business. Notice how I put an emphasis on “user” and mobile compatibility – you want to make sure your website has a good user experience, humans are said to have a short attention span of about seven seconds, in other words you have seven seconds. to capture the attention of your website visitors. That said, it is cheaper to hire a professional website developer with SEO skills than it is to hire a separate website developer and SEO specialist. If you want to rank in search engine results pages (SERPs), then make sure your website is fully optimized (on-page and off-page) for search engines. A fully optimized website has a 90% chance of appearing in the SERPs.
What is SEO on page and off page? In a layman’s terminology, on-page SEO is when a website understands and speaks the language of the search algorithm and off-page SEO is when other websites send signals (via votes) to search engines. that your website has credibility. As soon as your other websites start sending positive signals to search engines about your website, chances are your website will show up in the SERPs.
Check Your Website Performance Online and Website SEO When your website is ready to go, there are free online tools you can use to check your website performance and SEO. Be sure to track and resolve any issues with your website, especially issues like: loading time of your landing pages, browser caching issues, header, alternate tags, etc. I cannot stress enough the importance of having your website fully optimized for search engines.
link building
You have chosen a suitable domain, created a high converting website with great content and your website is fully optimized, at this point you should start building links. Link building is a technique used in (off page SEO). It is a process by which you obtain authoritative external web pages, link to your web pages. The following are some of the ways you can build links: submit your website to business directory websites (citations), create social media accounts, and distribute content through social media platforms and other websites with high authority, optimize press releases, social bookmarking, etc. . These efforts are geared toward acquiring “link juice,” which increases your website’s authority (assuming the links are quality backlinks). Outreach (link building) is a pretty daunting task. You’re better off assigning the task to your website developer, unless you’re comfortable doing it yourself. Also, list your business on Google my business and Bing place for business and make sure it’s optimized.
Search engine marketing and social networks
At this stage, creating a Pay Per Click (PPC) campaign on Google AdWords and Facebook is certainly a smart way to strengthen your online marketing campaigns. It is essential to explore means of driving quality traffic to your website, this would help improve your search engine ranking (if done correctly). You can start with an advertising budget as low as $50 per month if you’re on a tight budget. Trust me, it’s worth every penny, because as you drive quality traffic to your website for your “focus keywords,” your keyword quality score improves, and if done consistently, you’ll likely your web pages rank high in search engines. Anyway, creating an ad is one aspect of it, optimizing the ad copy is another aspect that is very important. You want to make sure your target keywords are relevant to your target web pages. If your focus keywords are not relevant to the target web pages, search engines i.e. Google will block your website as a result. In short, avoid attracting visitors who would end up bouncing off your website, which is why you need to create relevant ads. I can’t stress enough the importance of creating relevant ads. Also, use social media platforms to promote your business. Create a Facebook ad to promote your business web pages. The amount of time people spend on social media platforms these days is overwhelming, so use this medium as an opportunity to grow your business.
Google search console
Sign in to the Google Search Console and get familiar with the basics. Follow the instructions on how to improve your search presence. If this is too technical for you, ask your website developer or digital marketer to help you set it up. This tool will not only give you insight into how your site is performing, but it will also guide you on how to resolve any issues that may be affecting your website’s performance.
google analytics
Sign in to Google Analytics and follow the setup process. This tool would help you track important metrics like conversion, customer engagement, page views, etc. You can monitor the effectiveness of your online marketing campaigns, the contents on your websites, and the user experience with this tool. Basically you want to know what areas you need to improve on, once you identify the areas you can apply a solution.
final thoughts
Don’t be overwhelmed by the process outlined above, remember that Rome wasn’t built in a day. Get started now, apply this results-based digital marketing plan to your business, be consistent and follow the process judiciously. I guarantee that your business will grow and be successful online.
My best wishes!