E-commerce: the importance of SEO in 2019

The most important function of SEO is to improve the visibility of your website. Your website must be discoverable when someone searches for your business, product, or service to gain traction.

This visibility is obtained through SEO (search engine optimization) or SEM (search engine marketing).

To run a successful online business, your SEO must be perfect to allow your potential customers to find and buy from you.

There are several things you can do on your website to optimize search engine visibility.

The main things are:

  1. Strong content

  2. Ease of navigation

  3. Velocity

  4. Mobile optimization

  5. Blog posts

  6. Social media

  7. Site errors

In addition to improving your SEO, the above things can also build awareness of your brand, improve your relationship with prospects, and position yourself as a trusted expert in your field.

If we look at the above in more detail:

Strong content

Keywords are an important focus for search engines to grab content from websites. Focus on these keywords, as in your blog posts, your website title and within the body of the text, it ranks higher than non-repetition.

Although the content is also required to be attractive to your customers to ensure they stay on the page and don’t just jump around the site.

Ease of navigation

When designing a website, users must be able to navigate easily. For example, the ideal number of clicks a user should make to reach a certain page should be 3 or less, allowing your potential customers to find exactly what they need in the fewest steps possible.

If you have a site that consists of thousands of pages this may be impossible to do, however you can have cross-links between pages instead of just having content hierarchies.


Research shows that the longer it takes to open a web page, the less likely a potential customer is to return to that page. Time is important to your buyers, the less time they spend waiting for a page to load, the better.

Having a web page that loads in 2 seconds will allow the prospective buyer to stay on that page longer and also return to that page in the future by increasing their SEO.

Mobile optimization

All websites should now have mobile optimization as standard, as more than 52% of websites are now viewed on mobile devices and this is increasing rapidly year over year.

If your website is not mobile-friendly, this is something you need to amend as there is a high probability that your website visitors will leave as they cannot see it on the device they are using.

Blog posts

Blogs help your website rank high in SEO. A blog showcases your expertise in your field so that you can establish yourself as a go-to person or company.

Your blog can answer the questions that your customers may have about your products and services and it can also be linked to the relevant pages.

Social media

Social media supports your SEO ranking by promoting your content. Social media is a great way to share your blog posts, offers, pages, updates, etc.

Social media may not directly affect your SEO; however, any promotion you make of material will definitely indirectly improve your ranking by increasing the volume of customers accessing your site.

Engagement can be high through social media, any post you share can be shared among other people and create a rapid increase in people accessing your website.

Site errors

Site errors and broken pages / links can affect your SEO as Google doesn’t see these areas. For example, if there is a link to or from your website that is inaccurate, then you are not getting the views that you should.

There are many free audit checks that companies offer so that you can see where errors are occurring on your website and then be able to rectify any issues.

Leave a Reply

Your email address will not be published. Required fields are marked *