Ebook Marketing Strategy: How To Turn Your Blog Into An Ebook

Every time you write a blog post, you write great content. You spend time on that content and it has real value. Why not publish it in a book?

Seth Godin, the master blogger, has published an incredible number of books using content that he previously published in blog posts. Every part of your blog posts can and does appear in a book at one point or another. While shopping at the bookstore, I flipped through a copy of a book and realized … I had read all of this before. I bought the book. It was contained between the covers; all that wisdom in one place.

Then the concept slapped me on the head and I realized that I could have been doing the same thing all these years. Instead of struggling to WRITE a BOOK on the side, I could be publishing my blog content in books. Me yay!

And you?

Do you have content worth recruiting in a published book?

Tricia Lott Williford published her blogs in a book, albeit edited, rewritten, and formatted in a continuum that offered information on situations like hers, but a book. The concept emerged from writing every day.

In reality, many bloggers have pulled valuable content from their blogs, edited, rewritten, or sculpted their posts, and turned them into books. Some writers, like Krystine Kercher, format blog posts on that specific line of thought and write chapters of their book as blog posts that you can read. Then publish the book with all the chapters, so you have it in a glossy, well-bound presentation. And what a cover!

Even if your blog has an amazing cover, your book cover design can improve the marketability of your book. Intentional layout is always a choice over the random header and blog branding that takes place on your website. Why not improve the brand with a great book cover?

Trace your blog for publication –

There is a secret to writing blog posts for publication, and I’m going to give it to you right here:

  • Have a plan for each blog post.

  • Create an outline and add your blog post to a specific part of the e-book document.

  • Complete your outline with the articles you write on your blog.

  • Submit your document (in which you publish all your blog posts) to an online publishing company; I use KDP Amazon to publish my e-books.

When you sit down to write a blog post, if I’ve learned anything over the years from Jeff Herring, the type of content, it’s the need to have a plan. Not only should your blog post offer incredible value to the reader, it should also be set up in an organized manner so that the reader recognizes the value of what they are reading immediately. Don’t mislead readers, give them what they need.

Write with intention!

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