Today, more than 75% of website traffic comes from organic search results and 85% of people trust search engines for their primary business needs. Even though people gravitate towards social networking websites, social networking websites more or less serve to take a second opinion, feedback on the products. Search engines still rule the internet industry in terms of finding products and services to suit your business and personal needs. Let’s find out what the future internet marketing trends will be.
Search Engine Optimization:
Websites with fresh content and relevant links will still rule the internet, but search results will be more personalized and area-specific. Search engine algorithms have already started paying attention to geographic location, publication date, past behavior, mobile browsers, and media content. Google has already launched innovations such as real-time search and social search. Therefore, publishers and brands are expected to deliver more personalized, richer, newer and more relevant content to get indexed in search engines.
So testing keywords, content, and links on mobile websites, local content, and social media is a smart move to generate leads in the internet marketing industry.
PPC or paid search:
The motive behind paid search advertising is to get instant website traffic and first page visibility for selected keywords. Since search engines will continue to be the primary means of obtaining information, people will click on relevant ads. And PPC costs will still be reasonable. Mobile technology could be used in PPC platforms as a great advantage. Big players don’t mind paying money to run a PPC campaign if they will get good returns, investing in PPC is also a good decision but be wise when choosing your keywords as your money is directly involved in that. I suggest you take the advice of a PPC expert before investing.
junk mail
The future of email marketing is also bright as now email providers have started to integrate social media alongside email. Google buzz, which integrates videos, photos, links with real-time communication, has already been introduced. Google buzz, which is an addition to Gmail’s social features, is creating buzz everywhere. Buzz brings this network to the surface by automatically setting it up to follow the people you email and chat with the most. Create an easy-to-use sharing experience that integrates photos, videos, and links, and makes it easy to share publicly or privately. So, in the next few years try to invest in these newly integrated email apps to generate leads and repeat customers.
Social media networks:
Many eyeballs are fixed on social media nowadays, so investing wisely in social media would be a wise move. Google has already started paying attention to social networking websites like Twitter, Facebook, LinkedIn, etc. when indexed in search results. Social networking is in its early stage, it still has to evolve, and many things are yet to come as social networking websites will give more importance to interactivity and features like (RSS,Wiki,…) for users, with the help of Web2.0. So the future of internet marketing will be affected mainly by social media. Bookmark your websites with the help of these social media websites. Take a close look at your Facebook fan pages and find out the customers who diligently follow you. Try to use these social networking websites to get repeat business and referrals from your customers. Also, social networking websites are an effective way to get feedback on your products or services.
In short, the future of social media is very bright, it’s up to you how you use it in the interest of your business.
mobile marketing
According to Wikipedia, Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant way through any mobile device or network.
Today, many people carry devices like the iPhone and Google’s Android phone capable of rich mobile commerce that provides a rich environment for the convergence of mobility and the Web. Therefore, the latest trend in internet marketing is geared towards providing low cost mobile marketing solutions such as mobile websites, mobile email marketing, mobile text messaging, mobile app development and area specific marketing. .
These smartphones are opening new channels like SMS, mobile pages, online sales guarantee and virtual coupons or mobile money technology, which will simplify the reach to the target audience/customer.
Blog:
Blogging will continue to be a good investment in the Internet industry for new bloggers as well as established bloggers. Since search engines love new content and blogging is a way to regularly update your website with new and unique content, blogging will also help attract visitors to your website for years to come. So try to convert prospects into customers by writing quality content for your website. Even many good article submission directories encourage their members to submit quality articles to their directories and in return reward the client with increased traffic, increased credibility, and additional sales, which is a great reward for bloggers.
Corporate video:
It is said that a picture is worth a thousand words, now you can imagine the impact that a video generates compared to a simple text. The main advantage of using online video is that it is interactive, thus creating more impact on the viewer and making it easy to remember. It can be easily shared with anyone and is inexpensive to create. All these features of corporate video make it widely accessible. With YouTube becoming the easiest way to drive targeted and ongoing traffic to your website, it’s a good idea to invest some time in low-cost video marketing for years to come. But be wise to invest in video promotion, as effective as video is, it takes time to upload to the system and you cannot scan the video while text can be easily scanned and converted to digital format to create web pages. .
Summary:
There could be many other internet marketing trends that may unfold in the next few years. I suggest you spend some time with consumers as they take their time to adjust to new trends. Try to attract new customers and don’t forget to focus on repeat customers as well. Try to improve your brand by listening to customers and engaging them by taking their constant feedback.
Social media can be used effectively to market your brand reputation, so constantly monitor valuable feedback collected from social media-based conversations. Google’s real-time search for caffeine is also something to consider when it comes to social media marketing.
Inbound marketing through social media websites will be an added value for your brand. Spend your time wisely sharing information through blogs, articles and participating in discussions, answering questions, all these are the ways you can add value to your social media profile.
Do you agree with my views? Let me know about your views on future internet marketing trends.