If you think that social media marketing is a buzzword and nothing more, think again… Because it’s so much more than that.
Few are strangers to Facebook, Twitter, Digg, GOOG, Flickr, and other social sites, and if you are, then you need to get out more. The phenomenal growth and popularity of social networking sites has become quite the rage online, and various social media marketing tools are being deployed by both the private sector and businesses to gain attention.
Planning is one of the most essential strategies that can make you try success or failure when implementing social media marketing. Just like all businesses need a methodical and systematic approach, the same goes for social media marketing.
It is a fact that social media marketing has transformed the way people do business online. It helps to understand that the connection is the key word. All you need to do is ‘connect’ with the right customers and customers, which is a pretty easy task. This makes the scenario transparent as you can measure your success and stay on top of what your peers and competitors are doing.
With social media marketing, it is possible to reach your target audience in an innovative and original way. In fact, social sites are the perfect platform that allows you to:
– Make friends and reconnect with old friends.
– Create a niche for your products and services, and attract warm prospects to your site
– Market and brand your products and services explicitly, either through blogs, social communities, etc.
– Generate interest and even attract new customers and potential customers by exposing them to your products and services online.
– Interact and engage your prospects in a one-on-one setting.
You would be surprised to know that there are hundreds of social media marketing sites online where you can communicate with potential customers and customers. You can build credibility, trust, and increase the value of your reputation by establishing engaging social media marketing contacts and using these modern marketing methods.
Did you know that this year around 82% of companies plan to implement social media marketing skills into their marketing strategy? Well, you would have to agree that the Internet is bigger and better than newspapers and magazines, with many more readers from all over the world.
Fundamentals of Facebook Advertising
You can advertise on Facebook in style and in an innovative way.
Here are three good reasons to use Facebook:
• Reach over 400,000,000 active Facebook users.
• Attach social shares to your ads to increase relevance.
• Create demand for your product with relevant ads.
Facebook ads are attractive and you can:
• Quickly create image and text based ads.
• Advertise your own website or something on Facebook as a page or event.
• Choose to pay per click (CPC) or impression (CPM) in your local currency.
Here is an explanation of how CPC vs. CPM works. For any available ad inventory, Facebook selects the best ad to serve based on cost per click or impression and ad performance.
If you choose a pay-per-click (CPC) model, you’ll also bid how much you’re willing to pay for each click on your ad. Facebook will display your ad in the ad space. The amount charged to you will never exceed your daily budget.
If you choose a pay-per-view (CPM) model, you’ll also bid how much you’re willing to pay per thousand impressions of your ad. Facebook will display your ad in the ad slot and the amount you’ll be charged will never exceed your daily budget.
One of the advantages of the Facebook advertising system is that you have the possibility to optimize your ads.
You can effectively:
• Track your progress with real-time reports.
• Get insights into who clicks on your ad.
• Make modifications to maximize your results.
Targeting options available for ad placement include country location and demographics such as age, gender, relationships, and languages. You can also choose tastes and interests, and education and work categories to fit your ideal potential audience. As you set up an ad and choose targeting options, you’ll see the estimated reach number change to show the size of the prospect base that will see your ad.
On the Facebook Ads page, you can find case studies and reference guides, join discussions with other advertisers, and stay up to date with the latest Facebook Ads news.
To create an ad, you can either follow the link below or go to your home page and click the link on the right hand side near where the ads that ask you to create a Facebook ad are displayed.
For help writing your ads, try visiting the Suggested Best Practices and Advertising Guidelines page. You can also check out the Common Ad Mistakes page for free advice. If you have any questions about creating Facebook ads, click the Facebook link below for more answers.
You can also create a product page, which helps to promote your brand and your product or service in an attractive way. It is relatively easy to create a product page and there are tutorials available on the subject. This will give you maximum exposure and people from all over the world will know about your product/service.