Article marketing is a process of creating quality content that is distributed across the web on predictable sites, on dedicated content marketing sites, in order to drive traffic to your website. This content must be of QUALITY. Without quality, you are going to lose the point and many opportunities.
Article Marketing Websites –
The first place you should post your articles is an article marketing site where your articles can be republished by similar businesses. Republished articles are a great source of backlinks and interactive customer connections. If a similar business publishes your article with live links (and all reputable article marketing sites require the inclusion of live links), you’ll get frequent clicks from those links, depending on the level of traffic to that site. Even a few clicks from a site can make a big difference in your site’s ranking. The goal of posting articles on article marketing sites is to generate backlinks and clicks to your own website – traffic.
Traffic is the name of the game with items. Article marketing sites drive traffic to your site and published articles drive traffic to your site.
Articles should have high-quality, valuable content with enough information to keep the reader reading all the way to the resource box, where they’ll find your link.
Guest posting on relevant sites –
Publishing diverse, high-quality articles on popular websites with links to your own site can drive huge amounts of traffic to your website. Regardless of the topic of the site, your guest post should have quality content, viable references and information, with authoritative citations where necessary and valuable information for the reader. A nice touch for most guest blog posts is to include relevant subheadings so that the reader is drawn in no matter what part of the post is of interest.
Advice: Usually, within your article, there will be items of specific interest that a reader will find important enough to tempt them to go back to the beginning and read more of the article.
Blog posts on YOUR site –
Shorten most blog posts on your site to include links to other sites, including relevant content and quotes from other articles that may be relevant to your readers. This brings an interactive audience to your site and gives them an active part in the process of reading your blog.
Adding information to your blog every day is a sure way to get consistent traffic, because people will come back to see what you have to say. Use Seth Godin’s concept, one thought per day, and explain it in vivid, life-altering color.