After the modern corporate business concepts are accepted all over the world, there has always been a war between the marketing department and the sales department in big companies. There are a lot of problems, these two departments start fighting with each other, but the main reason is definitely something associated with the process of generating and managing leads. The marketing department complains about the sales department that they can’t convert their leads into sales. The sales department complains about the few legitimate leads sent by the marketing department. After B2B lead generation was introduced, companies started using web builder programs to introduce CRM system to capture leads. A company is solely responsible for its decision on the use of web forms. Many web form building software can produce a new form in seconds optimized for a defined purpose.
There are different types of forms used in sales and marketing departments. Sellers are concerned with quality leads, they are only interested in those people who are potential buyers. They rank leads according to business prospects. They use web form building software to design longer forms with lots of questions to turn that lead into a better convert. Their forms are made to discuss the future business prospect with a buyer at the same time. Their questions are mainly about the budget, the timing of the purchase, the authorities dealing with the purchase, and many such things. That’s why they come with a full set of questions for potential customers. Even customers who are ready to do business try to answer your questions carefully and are not bothered by the length of the question.
On the other hand, the marketing department cares about the smallest forms and creates the simplest version of a web form builder software. They are just making sure that the person may or may not be a leader. Therefore, their forms are small and contain only a few questions. They do not follow any ranking system and just make a random web form. The marketing department always cares about the maximum number of potential customers and thinks about long-term business strategies. Sales confirms the revenue while the marketing department initiates it. Therefore, a business authority should use web form builder programs wisely to maximize their profits.