Niche Awareness: 5 Things You Need to Know

When you are getting started in internet marketing, one of the hardest things to do can be to decide which niche you are targeting.

I know when I first started I went from having no idea which area I would be heading to to being bombarded by so many different niche markets that my head was spinning at the prospect of choosing just one or two.

With that in mind, I’m going to look at some of the various types of niche markets available to you, as well as some other things you’ll need to consider, with the intention of shedding a bit of light on the subject, and hopefully as a result. make the whole process of choosing a niche a little easier for you.

1. Try traditional niche markets

Traditional market niches fall into three main categories

• Health and Beauty

• Wealth creation

• Lifestyle

Each of these markets has been around for much longer than the Internet and will always be in demand. In fact, these markets have existed before the start of marketing itself.

For example, people are always looking to improve their health, this could be general health or dealing with a health condition they have to live with, such as diabetes, high blood pressure, back pain, asthma, or IBS, to name just Some.

You may be more interested in the fitness side, again the scope of this market is huge and in high demand. People are always looking for ways to exercise at home or shorten their time at the gym with different ways to get the maximum results in the shortest amount of time. Many of these gym-goers are looking for ways to gain weight or build muscle.

Which brings me very well to what is probably the biggest area under the health and fitness tagline, this is weight loss. The global weight loss market is estimated to be worth £ 220 million, with an estimated 29 million Britons trying to lose weight in the past year alone and with obesity on the rise this market will only get bigger. With that in mind, there is always a market that will be hungry for information in this area.

In the same way, people are always looking to earn more money, maybe they have retired and want something to fill their time and top up their pension, or they could be looking for something to do as a hobby that can generate a little extra money. to supplement their salaries. It could be, they dream of leaving the monotony of 9 to 5 and starting on their own. As with health and fitness, wealth creation is a huge market with numerous possibilities.

Similarly, lifestyle is an area that people constantly want to improve, this again covers a wide range of topics, quitting smoking or drinking could also be covered by the health and fitness banner, but it tends to be included in lifestyle, as well as improved sleep and stress management. You can also look at relaxation and meditation techniques, as well as the very popular relationship niche. As you can see, a lot of people will always be looking for solutions within this market.

In conclusion, the markets I have mentioned are a fantastic place to start if you are thinking of getting into internet marketing, or even if you are already up and running and want to explore a new niche, then these are huge markets to tap into.

2. Solve people’s problems

Every person who goes into internet marketing brings with him a great deal of knowledge, and if you think this is not true for you, you are wrong. We all have things we’re passionate about or knowledgeable about, it could be a hobby you’ve been doing for years or maybe you’re doing a job where you’ve gained knowledge that could be passed on to the less-initiated – insider information, tricks of the trade , etc. You can use what you know or love to help solve other people’s problems. Even if you don’t have all the answers, with internet access you have all the experts on your chosen topic at your fingertips – just Google! And if you are solving a problem, you are helping someone. If you are helping someone, you can get paid for your time and effort.

Every day, people around the world are looking for answers to the problems they may have, on all issues under the sun. You do not believe me? try Googling ‘how to make my bread go up’ and get over 5.6 million results, or try ‘How to improve my golf swing’ and get over 1.25 million results, or try something darker like ‘How to Stop My Dog Barking’ and you get over 770,000 results. What I’m trying to say here is that regardless of your knowledge, there is someone looking for answers to problems in that particular area.

If you can provide a solution to people seeking answers, in a way that they can easily access, then you can get paid to do it.

One of the easiest ways to do this is to produce an e-book and with websites like Amazon Kindle Direct Publishing; now it’s easier than ever to get your e-book to market. Adding an audio or video version as well will greatly enhance its widespread appeal.

Do your research well and you can easily find the most common problems in your chosen niche. A great way to find the problems that people need to solve is to go directly to the market. One of the best places to look may be online forums dedicated to your chosen topic. Here you will find numerous people looking for answers to a myriad of problems. Sites like Yahoo Answers are also a great way to find out what problems people are facing. If you want, you can always go and poll people in your chosen niche.

Not only is this a great way to find out what problems people need to solve, it’s also very valuable to you because people are basically telling you what product they need. All you have to do is give it to him.

3. Investigate

Research within your chosen niche is vital. It is important because it tells you what the market is thinking and, more importantly, what it wants. It also tells you if the demand is great enough that it is worth your time and effort to create products that that particular market is asking for.

By going straight to market, you can discover the problems they face, the solutions they have tried, what has worked and what has not, you will get a better idea of ​​what people want, and you will be in a better position to provide a solution. specifically.

If you already have a list, that’s great, send them a short questionnaire via email, ask them what they want to learn, what problems they have (short and long term), what kind of information they need.

A great way to find a niche is to use the Google Keyword Tool. You can see how many people are searching for a specific word or phrase, this is an invaluable tool in determining if there is a demand for the niche you are considering. If there are 10,000 searches per month or more and very little competition from advertisers, you may have found a niche that is ready and waiting to be tapped.

4. Keep looking

As an internet marketer, it is important to be constantly on the lookout for new ideas and to continue looking for new niches and markets that you can potentially access, this will not only increase the amount of income streams you have, but will also ensure that you are not putting all of them. the eggs in a basket in case a niche area begins to dwindle. Having said that, don’t give up on a niche just because you’ve had a successful product. If a product has worked, then the potential is there to sell more, continue in that same niche until you have 4 or 5 good products that make you money.

Do not forget to maintain a constant relationship with your existing buyers, send emails at least once a month, send them offers, upsells and other products that you think they may be interested. Remember that it is easier and cheaper to sell to someone who has already been a customer than it is to sell to a complete stranger.

You are surrounded by places where you can be inspired for new niche markets. Try going to the magazine section of your local store, look at the various magazines on sale and the topics they cover, chances are that if there is a magazine for it, it probably has enough potential buyers to be a niche market that worth it.

As I mentioned earlier, you can also find inspiration by playing with the Google Ads Keyword Tool.

5. Dig deeper

What I mean by this is simply finding more specific fields of interest within your chosen niche. For example, maybe your niche is the beauty market, so your most specific areas within this market could be hair or nails, looking younger, or even the makeup niche.

Taking the makeup niche as an example, you can limit it to things like applying lipstick, foundations for different skin types, or applying eye makeup.

Suppose you decide to create eye makeup products. If you are an expert on this topic then great, turn what you know into an e-book or video tutorial step by step. If not, don’t worry, you could interview experts in this area and maybe record the interview and produce your product from this.

By digging deeper and being more precise, you could really get the most out of your chosen niche, and because it’s so specific, it can open up a whole world of possibilities to build on. Remember that people love to learn from experts, so the attention to detail will pay off.

It’s also a good idea to think sideways within your niche and consider what other products or services people might be interested in. As I mentioned earlier, if people have already bought from you, suggest other products that you think they might be interested in, or offer them an upsell on another higher-priced product.

Finally, be sure to take careful notes of what works and what doesn’t, then maybe see how you can use what works in the future and if you can fix the things that don’t work or need to discard them. and try a different approach.

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