Every emerging third world nation needs help getting their products to world markets. They also need investment capitalization dollars coming into the nation so they can increase their business efforts and grow their economies. Indeed, there are big risk issues when investing in foreign emerging markets, but there is also the potential for big rewards and profits. One nation on the world map of emerging nations is Nigeria. It is a country rich in oil and has a lot going for it.
Nigeria also has a bad stigma due to email scams and international wire transfer fraud coming from criminal elements within their nation. What is so unfortunate is that many business people in the United States and elsewhere have been introduced to the nation of Nigeria through these email phishing scams. Now, it is highly unlikely that US companies would be willing to invest in Nigeria or engage Nigerian business partners.
Therefore, the country of Nigeria has developed a horrible reputation in the world and this will affect its future growth. Trust is essential when working with suppliers or business partners abroad, without it, the monetary flows of commercial investment are reduced to a trickle and this harms future potential. One question on many people’s minds as they consider this issue is: Will Nigeria’s public relations and economic development teams be able to guard the fence and restore faith and trust in that country?
Would you trust someone from Nigeria as a supplier to your company? Would you trust someone who told you he was a Nigerian official who wanted to offer you an investment opportunity? Think about it, do you see the problem there?