Review of a special design year in Innsbruck’s WEI SRAUM | Tyrolean daily newspaper online

Tiroler neben internationalen Projekten: Im WEI SRAUM sind ausgewählte Preisträger des Joseph Binder Awards 2020 zu sehen.

© Thomas Schrott

Innsbruck – With mottos such as “Creating instead of Consuming”, they won the first Anton Zelger Prize in 2020, and an entire exhibition was dedicated to them at the WEI SRAUM Design Forum in Tyrol. Now the Tyrolean graphic design office Weiberwirtschaft is back in the WEI SRAUM with its hand-embroidered program folders, this time on the occasion of the Joseph Binder Awards. The only internationally advertised Austrian design prize is awarded biennially. In the current issue, the women’s business is represented – along with other priced Tyrolean design offices. The main award winners (the multiple award-winning Polish TOFU Studio) and all Tyrolean candidates have been on display since yesterday in “What A Year” – Joseph Binder Award 2020 in WEI SRAUM.

These include LZW and Huangart from Tyrol, who developed the MAK LAB app for the MAK – Museum of Applied Arts Vienna and thus won gold in the screen design category. With playful approaches, the application complements the course of the MAK DESIGN LAB, which was newly set up in 2019.

Playfulness is also in the foreground in the design by the Tyrolean designer Angi Reisinger, who designed an advertising broadcast for the local lighting manufacturer “Hi, I am ALMUT”. This turned into a folder with handicraft instructions: A small miniature ALMUT lamp can be built from individual elements of the broadcast.

In honor of Joseph Binder (1898–1972), one of the pioneers of the Viennese flat style, the Joseph Binder Award, presented by the interest group designaustria, has been presented since 1996. In the “special” year 2020, there were a particularly large number of submissions, a total of over 1000 from 46 countries. Not only the commercial sector is represented, but also the young talent sector. Including the aesthetically pleasing, thoroughly researched Migrant Journal by the Swiss Offshore Studio.

The WEI SRAUM wants to go into more detail on individual, especially Tyrolean, projects parallel to the physical show with videos online. However, only those who visit the exhibition can leaf through the carefully designed printed matter, books and digital projects. The comprehensive catalog for the competition is also available in the WEI SRAUM, as is a product with a connection to Tyrol: The overall graphic appearance was staged by the Innsbruck agency ICARUS creative. (colorful)

WHITE ROOM. Design forum Tyrol. Andreas-Hofer-Str. 27, Innsbruck; until April 22, Tue – Thu 2–6 p.m., Fri 11 a.m. – 6 p.m., Sat 11 a.m. – 3 p.m.

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