With each new year, we all have a “fresh start”. This applies to both our personal interests and our professional activities. If you own or run a business or have a serious hobby, now is the time to think about your online plans for 2011. A large part of your online strategy should focus on how to optimize your website for search engines.
When it comes to search engine optimization (SEO), there are two components: On-Page SEO and Off-Page SEO.
On-page SEO refers to your website’s overall design, navigation structure, internal linking structure, page titles and content, as well as “behind-the-scenes” meta tags for title, description and the keywords.
Off-page SEO refers to creating links that reside on websites other than your own. The purpose of these types of links is to drive real people to your site from all over the web, and more importantly, to help search engines find and index the pages of your website so that they are available to appear on. search engine results pages (SERPs). ), preferably on the first page, so that real people using search engines to find information will see your listings and click through to your website.
In order to properly optimize your website for search engines, i.e., on-page SEO, you must: (a) design your website in a way that promotes simple and effective navigation from one page to another so that a website visitor can easily access all the information on your website; (b) produce and present unique content that adds value to your website visitors’ experience, and (c) ensure that each website page is set up correctly “behind the scenes” by fully populating the title, description meta tags and keyword and precisely.
To properly optimize your website for web search engines, i.e. off-page SEO, you need to produce and distribute unique content that adds value to real people visiting websites other than yours. Content distributed through article directories, video directories, blogs, forums, social networking websites, social bookmarking websites, and news and information websites contains links within the text itself, or just outside the text area , or both. Therefore, as you distribute your own unique content, you are building links back to your website. In other words, you are optimizing your website for search engines.
To put proper SEO into practice, you need to understand how to effectively design and structure your own website, as well as learn how to generate and distribute unique content on the web. Content generation and distribution isn’t rocket science, but it does require a combination of training, natural skills, and “insider knowledge” that not everyone has. Therefore, to maximize your SEO efforts, consider hiring an SEO professional. Before you hire an SEO professional, make sure you get a free SEO consultation.
In conclusion, a couple of great search engine optimization ideas for 2011 are as follows: (a) your SEO strategy should focus on real people using the Web and (b) carefully choose and invest in the services of a consultant SEO professional.