As small business owners, we all see the progress that digital marketing has made in the last decade and how effective it is in building successful businesses. But as digital marketing evolves, will it get to a point where it has nothing new to offer the small business owner and then what will we do?
We believe that digital marketing will continue to evolve and continue to offer effective online marketing strategies for businesses of any size, but we are also seeing the latest trends favoring video marketing. From YouTube and Facebook Live, to Snapchat and the upcoming Facebook video maker app, advancements in video marketing are happening rapidly.
To back up this claim, we’ve compiled some of the latest video marketing statistics and broken them down by category to show you how effective and important digital marketing can be to your business.
Video marketing by volume
82% of Twitter users watch video content on the site.
YouTube currently has more than 1,000,000,000 users.
45% of Internet users watch more than an hour of online content each week.
Almost 90% of online marketing agencies use digital content.
One third of online activity is dedicated to watching movies.
More than 50% of digital content online is viewed on mobile devices.
92% of mobile video viewers share videos on their social media pages.
90% of Twitter video views occur on a mobile device.
10,000,000 videos are viewed on Snapchat every day.
51% of digital marketers say that digital content offers the best ROI.
Businesses using online video content grow revenue 49% faster than non-video users.
59% of online users say they would choose multimedia content over text.
Video content generates a 157% increase in organic traffic from SERPs.
Videos up to 2 minutes in length get the most engagement.
Landing page video content can increase conversions by more than 80%.
46% of online users take action after seeing an ad.
Online movie content attracts 3 times more monthly visitors.
Combining media with full page ads increases engagement by 22%.
As you can see, marketing video is very effective in engaging their audience online, more businesses than ever use it to introduce new products, offer tips and advice on how to use the products and engage your customers on the go, and video marketing can increase sales and make your business more successful.
Marketing trends for 2017
It’s 2017, so let’s take a look at the digital marketing trends to watch out for this year. Video marketing is always evolving, so to stay on top, you need to be one step ahead of the competition.
1. Facebook video
There are no surprises. Views on Facebook have risen from 1 billion to 8 billion in the last year. Facebook has invested in video in recent years, with its Facebook Live, which launched just a few months ago. We predict there will be an even greater increase in people uploading, sharing, and discovering media.
2. Live video
As mentioned above, Facebook introduced live video. Brands and consumers have been using Facebook Live to engage with their followers. Twitter teamed up with Periscope to allow users to embed live streams in tweets. 82% of Twitter users say they watch videos on a regular basis. Live video creates a new opportunity.
3. Video for sales
According to recent studies, only 4% of people prefer to learn about a new product or service by reading a manual, 5% prefer to talk to someone on the phone, and 44% prefer to watch a video.
4. Multi-channel marketing
Social media channels have become the best place to share videos and gain exposure. Most consumers watch videos on different devices and different social media platforms.
5. “Gen Z” (13-24 year old) video apps love visual content.
Go to Instagram and Snapchat. These apps are at the top of the “must-haves” list. Every day 10 billion videos are viewed on Snapchat and Instagram is becoming more and more focused on videos all the time. Instagram has launched Instagram Stories that allow users to share short videos with their followers.
Infotainment is a new genre of marketing videos. Combine ‘informational’ videos and ‘entertainment’ videos. Consumers need to digest the information you present to them, but also be entertained at the same time. Without entertainment, users will stop clicking.
Virtual reality headsets are becoming more accessible and marketers take advantage of the immersive environment to capture the full attention of viewers. VR videos are still a gimmick, but in 2017, we predict that VR videos will become a “must-have.”
8. Email and video
Video over email will allow you to keep your emails short and get your message across. Email is always a great way to show your video to viewers (the people on your mailing list).
Advertising platforms are getting smarter. Users will expect all of your content to be relevant and specific. If not, they will not be interested.
10. Video and web design
Having video content on your website is important too. We hope marketers find ways to integrate video into their web design. If a video is already playing when it hits a website, it encourages users to stick around, reducing the bounce rate and improving SEO.