Any business starting out should have a mission and vision statement. This statement may not be the owner’s current concern, but not making it will definitely give your future customers a general idea of where your business is headed.
What is its importance? Have you heard the saying: “You won’t know how to get to your destination if you don’t know how to get there?” This quote is usually attributed to planning. But planning involves a specific set of goals and objectives. Without a properly outlined goal, one doesn’t know where their actions are leading. The plan serves as your map, and your objectives or mission serve as your guiding light. The vision is what you want to achieve, staying focused on the goals and plans to achieve that vision.
Did you know that your company’s mission statement says just about everything about your company that consumers don’t need to bother reading your company profile? Let’s take the business of marketing and selling soy candles as an example. Not everyone may have heard of your product, but any company starting out will be known for what their products contain and deliver with each consumer’s use.
With the prevailing environmental pollution and wellness awareness being promoted all over the world, people are striving to use environmentally safe products, thus promoting wellness. Environmental conservation enthusiasts will always be looking for ways to minimize their share in contributing to the total pollution the world is creating. Health and wellness consumers, such as those who frequent spas and saunas, will appreciate the scent of candles during their massage session. Naturally, they will ask about your name and source. Where does your mission and, consequently, your vision fit?
By in your company’s mission or objectives, let’s take for example: promoting environmental soundness and holistic well-being – you are declaring in one simple phrase a company that is health oriented and at the same time, responsible. Your product, as in this case, further confirms this mission statement. Consistent, right? As such, if in case your vision statement is the nation or the world’s leading provider of aromatherapy equipment and supplies, that wouldn’t be a fuzzy dream after all, would it?
Going back to that situation where the health spa client asked about the origin of the scented candles, the assistant and therapist may not have direct access to you as a provider, but they are informed about the contents of those candles. This is to affirm your company’s dedication to wellness, which means more consumers for your products. However, rest assured, this is a strategy for these health clubs as part of their customer win-back programs. More customers for your health and wellness clubs enjoying your eco-friendly scented candles also means more customers for you as their go-to provider in that regard. This means more revenue and profit for your company, thus validating that your roadmap and roadmap, symbolized by your mission and marketing plans, are the right mix for the successful fulfillment of your company vision.
And now, let me ask you, where are you headed?