The trend is towards “clean beauty”

Today more than ever, consumers know what they want and shun products that do not keep their promises.

Impossible to miss it: organic is everywhere, on your plates, of course, but also in your glasses and… on the skin. More and more trendy, “clean beauty” is much more than a fashion phenomenon. It has become a real challenge for brands who want to show their eco-responsibility but also for those who want to stand out in a bloated market. Tanguy de Ripansel, Managing Director of Di and PLanet Parfum, explains how the cosmetics sector has had to adapt to the demand for more natural products, more respectful of health but also of the environment.

The “mass market” is more easily and more quickly transferred to “clean beauty” than luxury. It’s amazing…

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