There are several pieces to the online reputation management puzzle that should not be ignored. If you don’t incorporate all the essential elements, there is a high probability that your campaign will fail. Some of these pieces include content publishing, social media marketing, and search engine optimization.
But the key is to have an online reputation management strategy built, which can be done with the help of professional services. If you are getting ready to start building your reputation online, these tips will be of benefit to you.
Remove negative links
This should be one of your top brand concerns, especially if you have negative posts on review sites like ripoffreport.com. This site has tarnished the reputations of many brands, especially since they are impossible to remove. On other sites, you can contact the author of the post or the webmaster of the site and professionally tell them what the problem is and ask if the post can be removed. You can work with a local online reputation management service to help make this process faster.
Build a website
If you already have a website, make sure it has a responsive design. This will ensure that both mobile and desktop users can access it with ease. This will offer a better user experience, which will result in increased sales. If people enjoy the shopping and browsing experience on your site, this will help improve your reputation.
Do not respond to negative comments
This does not apply to legitimate complaints you receive from customers. These definitely need to be addressed, the sooner the better. However, reviews on sites like ripoffreport.com should be avoided. Telling your side of the story or trying to rectify it rarely works and, in fact, sometimes makes things worse. Increase negative comments in search engine results, which is exactly what you don’t want to happen. Just keep focusing on spreading your own content using branded keywords to help drive it forward.
Make a Wikipedia entry for your brand
You can write a Wikipedia article for your brand, which is pretty much an objective profile of your company. You’ve probably noticed that Wikipedia is frequently in the top 10 results on Google, so you can see why this is recommended as well. Just make sure the entry is noteworthy and has a sufficient number of verifiable third-party sources to back it up. For this reason, you should consider hiring a Wikipedia expert to write it, so that you have a better chance of being accepted.
Write and publish a whitepaper
If you want to show your expertise in your industry, you have to show it. One way to do this is to create a whitepaper that is available for download from your site or a landing page. This should be detailed and informative so that it is really useful to your audience. Pick a topic that you know well and that interests your customers.
Start a blog
Blogging is great for getting your audience engaged with your brand, making it the ideal method for managing your business’s online reputation. You can work on this yourself or hire a content marketing service to do it for you. Better to work with a professional SEO service who specializes in both content writing and ORM.
Representing yourself is easier when you have an ORM strategy in place. Don’t underestimate the power of working with an ORM expert!