Uber hires Drizly, an American home delivery boy. For example, the company is once again strengthening its Uber Eats branch, hoping to compensate for the loss of its original activities – offering taxis.
The tech company Uber takes its second biggest hit after the acquisition of Postmates last summer. For $ 1.1 billion – funded almost entirely with shares – it acquires Drizly, a start-up that delivers alcohol to the home.
Founded in 2012 in Boston, Drizly is now the US market leader for alcohol-at-the-door. Corona made 2020 a breakthrough year for the company, connecting local stores with customers in more than 1,400 U.S. cities. In May, around the height of the US lockdowns, sales were up 400 percent. Consumers both ordered more often and bought more per order, Drizly reported at the time.
Wherever you want to go and whatever you need, our goal is to make people’s lives a little easier.
No longer purely taxi service
“Wherever you want to go and whatever you need, our goal is to make people’s lives a little bit easier,” Uber CEO Dara Khosrowshahi said of the deal. ‘That is why we are exploring new categories, such as groceries, medicines and now also alcohol.’ That is necessary because Uber is still loss-making. The growth of Uber Eats was not enough to offset the decline in taxi rides, so the company has to look for more revenue.