Starting a wedding photography business is a big step in itself and getting your business to a successful level is another hurdle all together.
The key to driving traffic to your business and website is to market your business both offline and online. In this article, we will describe how to get your website higher on Google using an effective search engine optimization strategy.
SEO for Google is an essential part of a website or web based business if you really want to be successful.
Your initial step is to evaluate your keywords that you will optimize for. This is very important as it can make or break your SEO campaign. When it comes to wedding photography, the obvious keyword to aim for is, of course, “wedding photography.” Add your city to locate your search results.
Once you have set your keywords, you can optimize your web page on page with the correct meta tag descriptions, place your correct keywords and titles when creating a website.
If you are not computer literate and have no experience in web design, then hiring a professional SEO and web design company would be a great advantage for your business.
In a nutshell, increasing your ranking on Google is a long process that will take time and should be done naturally. Optimizing a site is basically getting quality, credible backlinks pointing to your website’s domain. The links tell Google and the other search engines that if your site is linking to the same niche sites, then the topic of your business is a good referrer and will increase your ranking in Google for that specific keyword.
A great way to gain exposure online and get quality links is to participate in wedding forums through conversations. Add your thoughts to a particular topic which will give you a one way link from your signature profile. Setting up Facebook on social sites will also get you a backlink and drive free traffic to your site as well.
An excellent resource for gaining online credibility and acquiring a backlink is to submit articles to major directories like EzineArticle Submission and GoArticles. The points mentioned above are all SEO properties that can be used to increase your page rank on Google and drive quality traffic to your wedding photography business.