Operating your startup over the Internet can be a tough job when the rules of the game are constantly changing. Depending on the environmental conditions, you must modify your tactics to maintain quality demands.
There is no definite limit to quality and you can always take the game to the next level. You just can’t go the same way as your competitor because it lowers your brand identity.
Now, recently I have been trying very hard to make my real estate startup company’s work visible to the target area of expertise and end users. It can be a very difficult task when you don’t have the right people to do the job and you have limited time on your hands. You have to set the correct priorities to complete your work.
At first, we decided to hire more hands to do the job, but it can be a difficult task to find the right people. Working on social media can be time consuming, but this is absolutely important for businesses. Sharing work among various real estate groups on popular social media platforms helps people find what they are looking for.
What do you do when you have more than 500 social media groups to share your work?
Either look for more social media professionals to share work in a more organic way or use automated tools. However, you must follow the terms and conditions of each platform to get positive feedback.
Automated tools are the next option to share your work in minutes instead of hours and hours. This is the choice I considered because as a small company, you don’t want to hire more hands and train them from scratch. The problem started when I approached a popular brand of automated social media tools. He had asked them a very specific question.
I asked: “How much will it cost me to share in more than 500 groups on social media?
The rules of the game had changed. The network in question had changed the way people share on social media. You can no longer share your content on pages where you do not have the “admin” position. This becomes a big problem for marketers who are part of hundreds of groups but can’t share more.
Now there are two possibilities:
1) Either the social network in question plans to create its own payment tool for automatic sharing or it doesn’t want people to keep creating too much noise in groups.
Automated tools have now lost a significant part of their value. Unless you have created multiple groups and are promoting on many social media platforms, these tools can be helpful.
2) If you still want to market to hundreds of groups, then you need extra hands to get the job done right. Considering human error, you need to be on the lookout for mistakes made online.
As of now, these tools have lost a large part of the value that they used to bring to internet marketing. Now, you are forced to share your work in groups manually rather than automated.
Where do you draw the line when the world is on the brink of becoming a complete machine?
For a successful brand, the balance must be maintained at all times between automation and natural human contact.