Whether you’re an affiliate marketer, an advertiser, a blogger, a website owner… whenever you’re running an internet business, you know there’s one thing you can never get enough of: traffic. An internet business is pretty much dead if it fails to generate traffic initially, because that’s where the majority of conversions and followers will come from.
There are many ways to generate traffic and many of them still work today. The purpose of this article is to take a closer look at which ones could potentially generate the most traffic with perhaps the least amount of effort. Like it or not, mastering traffic is part art and part science. At some point, creativity comes into play as we will see later.
Method #1 – Produce content
The number one method is to simply write and submit articles. This is really simple and straightforward, but the implications are vast. Article content goes to article directories, blogs, websites, emails, and social media. By doing this with the same type of content, we have effectively propagated the content to readers in four or more places. An article can be just content, specialized content, but it is content in its original form. This piece of content can be translated into audio and video forms. So now the opportunities increase again. The audios can go to a podcast while the videos can be submitted to YouTube, and one can imagine how this will boost your business in a phenomenal way.
Method #2 – Search Engine Optimization
Method number two has to do with knowing the search engines. If you want traffic, search engines are your best friend. Knowing how to take advantage of search can quickly and cheaply generate new traffic from around the world simply because today’s technology is so easy to use and so fast. And search engines love good content, or rather great content. But to dominate the traffic, you need to make sure that your website or content is displayed in front of everyone else. Since the type of content will determine how relevant it is to the search engine, one can easily target their audience with the right article and information. Find out what keywords your target audience is likely to search for, include them in your content, and let the search engine bring you the traffic.
Method #3 – Leverage in relationships
Leverage is the best thing one can employ to make running a business much easier and more enjoyable. After generating traffic for some time, you’ll likely grow a following and fan list, or even find good partners to work with. These people are great assets. Therefore, it is of utmost importance to preserve and continue to build relationships with these people. Provide customers with good deals and attend to their needs. Treat them as friends and associates rather than customers. Joint partnerships with people in the same business, exchange lists, create joint ventures and grow the network. Knowing the right people and passing the information on to the right people is a guaranteed way to generate traffic that converts.
With that being said, stop treating business like business. It is not right to enter a business just for monetary gain. Rather, the purpose of a business (and the traffic to the business) is just a means to reach others with a product or service that will improve people’s lives. Simple strategies work powerfully simply because they are simple.