Search engine optimization is a constantly evolving field, there are new trends and predictions every year. If you’re looking to get your business ranked higher on Google and Bing search engine results pages, staying on top of established trends to impact SEO should be your company’s primary focus.
Here are my top five picks for SEO trends in 2017:
Accelerated mobile pages
The rise of Accelerated Mobile Pages is set for 2017. AMP is basically an open source protocol that allows webmasters to develop pages that have the ability to load instantly on mobile devices. The idea, that small structural amendments can make the site load four to five times faster, using eight times less data. Google has already started favoring those websites that have switched to AMP, giving them more visibility in a carousel with a little symbol showing their AMP status.
Related keywords
Gone are those days when you repeated a keyword throughout the post or page. To properly optimize your post, you need to add the main keyword phrase in the first paragraph of the content, in the title, in the last paragraph, in a header or subtitle, in the header of the image file name, title of the text and Alternative text. However, you must add related keywords throughout the article.
video content
This trend has been on the rise for over years, video content is said to be taking over the SEO industry in 2017 and beyond. Video marketing is predicted to become one of the most effective methods of content marketing on social media platforms. Technologies like Instagram, Periscope, Snapchat and others will also be used to make short videos and interactive images for companies’ branding.
Mobile First Indexing
Google announces the first mobile indexing on November 4, 2016, however, they did not specify when this change will occur. At present, desktop-first indexing remains an incomplete influence, although 2017 will almost certainly be the year the change will occur. This, consequently, still gives many people the opportunity to create a mobile version with any possible structure, making the pages and content present in both desktop and mobile versions and reconsider the entire conversion optimization and user experience. offered on mobile and desktop devices.
dense content
Over time SEO has evolved dramatically, 2017 will see the trend of “Dense Content”, users are tired of reading lengthy and boring content, and topics that are covered comprehensively lose the reader’s attention very quickly. The reader needs accurate and meaningful information in the minor content. When we say dense content we do not mean extensive content, here dense refers to content that has material that is useful to the reader and is easy to understand.