Even if you have an international business, there are many ways you can benefit from local marketing. Local marketing can also be key to catapulting you into global markets if you know what you’re doing and why you’re doing it.
1. Greatly improves your search engine rankings
Location-based marketing helps you get higher search rankings because every time someone searches for you in that location, you’ll show up on some of the first search pages. Even if people don’t type their location, local businesses appear first in every search. This gives you a fantastic opportunity to engage your audience using local marketing.
2. It is cheap and has a high ROI
Many aspects of local marketing are free. For example, posting content that has location-based keywords, adding information to various platforms that includes the right keywords for your location will improve your search results without spending a dime. Adding location-based information to ads will generate even more return.
3. Engage with customers more
When you’re more focused on customer placement, you can take advantage of some of the automatic trust you get from targeting a location in your SEO and ads. You can use your actual location to get started, even if you want your business to be an international or domestic business. However, you don’t have to. You can zero in on anyone’s location if you know you have an audience there.
4. Attract more customers
Local marketing can help you attract new customers by targeting one location at a time (although you can do it simultaneously) through your advertising and marketing methods. For example, if you know you have a lot of customers in a region of Georgia in the US, focus your advertising and marketing there.
5. Become a locally renowned expert
A fun and effective way to use local marketing to your advantage is to become a local expert. Start with your location or a major city near your location. Submit press releases, get interviews on local news stations, and submit articles in local publications. Then market each event you host so you’ll soon be known as a local expert.
Local marketing can benefit any type of online business. It doesn’t matter if your business is local only or not. Of course, if your business is local, you will benefit even more from local marketing. Making sure your business appears in local search will attract more customers, ensure that you are more attractive, and allow you to become a local expert.