In 2016, the market value of chatbots reached $ 703 million. According to Ubisend, around 57% of UK customers are familiar with the chatbot. In this article, we will look at some of the reasons why you need to install a chatbot on your website today. Keep reading to know more.
1. Zero wait time
If your website video takes more than 10 seconds to play, you can lose half your viewers to your competitor. The same applies to your website visitors. Imagine losing half of your prospects because you didn’t respond to their inquiries on time. With a chatbot, you can answer most of the questions that your customers can ask without delay.
2. Personalized experience
Personalization can help you convert your leads into customers. With conversational chatbots, you can make your customers feel like they are interacting with a real person, not a machine. In addition, they offer the desired information or services immediately. For your online retail store, the chatbot will function as a salesperson that can help customers find the necessary information about what you offer.
3. Better level of customer service
NLP-powered custom chatbots can process natural language at various levels, such as speech, semantics, and syntax. Thus, the chatbot gets a deeper insight into human psychology to respond to visitors with the right service and information. Information is provided instantly regardless of the number of people who ask.
4. Improved user engagement
When it comes to developing the right user experience, designers and developers face extreme pressure. Since there is no limit to customer expectations, improving UX is a journey that cannot end anywhere. And the chatbot is just one major milestone on the journey. If designed well, chatbots can help a business make its customers happy.
5. Target a wider audience
Social media platforms like Facebook Messenger, Slack, Telegram, and Skype work with a chatbot. Therefore, it has become much easier to target a much wider audience.
6. Business intelligence
Built-in artificial intelligence and machine learning make this virtual assistant more powerful. So you can collect and process a lot of conversation data for researchers so they can get a deeper insight into the minds of buyers. For any business, it is of utmost importance.
With the help of chatbots, companies can improve and innovate their products and services.
7. Conducting surveys
A chatbot can get a better idea of the customer experience when buying a product or service. The problem is that the survey system through emails and websites is not very successful as most of the visitors are apathetic due to lack of time and many other reasons.
On the other hand, chatbots engage customers in a real-time conversation, making the survey short and customers.
So these are 7 reasons why you should install a chatbot on your business website today. After all, you don’t want to end up losing a lot of customers. The growth of your business depends on it.