It is truly shocking to see the writing/marketing strategies of thousands of affiliate oriented blogs in the blogosphere. Thousands of websites are built around 20 or so static pages, and those pages are the driving force of the website – the whole thing. Those pages include affiliate programs, sales, tools, everything.
These websites are usually based on unique traffic rather than loyal daily return traffic. For example, if you are selling a plugin for SEO, you only need to sell it once. Of course, there is a chance that returning visitors who didn’t buy it the first time will buy it, but statistically, it would be better to have new or “mostly new” traffic.
However, there also seems to be an odd appeal to “blogging,” or writing various posts on the subject of the website. This strategy usually doesn’t work. Most blogs, even if they have “pretty good” content, never have thousands of subscribers. However, bloggers continue to publish blog posts in an attempt to increase traffic.
Instead of writing these posts and articles for their own site, they could increase traffic and Google juice by not blogging. Sometimes the best place to blog is somewhere other than your own website.
Don’t lose focus
Remember that your website must have a business plan, a focus, a point of consideration. This goal is the whole point of your website. If your blog helps accomplish this in the most efficient way possible, then go ahead and keep blogging. But always consider the idea that blogging is not justified.
For example, if you specifically target traffic from search engines and you don’t get any traffic from search engines, your number one priority should be SEO. If the package you earn your income from is based on raw new visitors, the fact that this is important cannot be overstated.
If you base your website on an affiliate program, store, or the like, every secondary income is just that: secondary. Get focus for your website and unlock revenue. Diversity is fantastic, but sometimes it pays to literally put all your eggs in one basket.
Buyers > Traffic
Unfortunately, it’s easy to get caught up in our website “stats” and completely overlook the fact that our goal is not to have a million hits, but to have a million conversions. Making money online is not just about how to increase traffic [http://www.workathomecode.com/?page_id=6] – It’s about getting money. If I can make $75 for every 100 unique visitors, that’s a hell of a lot better than making $10 with 5,000 loyal subscribers. Sometimes selling a product makes more than AdSense or AdBrite or any other small fish income source.
Again, I’m not saying subscribers aren’t important – every page on my websites ends with a subscription request. You just have to keep it all in focus when setting up your business plan.
Just keep in mind that it’s not just about building a high-traffic website. It’s all about creating a highly profitable website. If you have to choose between getting repeat traffic without purchases with daily blog posts and unique visitors that have a high conversion rate, go for the latter. Of course, the perfect mix would be 100% of both.
get those links
Of course, you don’t necessarily have to choose between repeat buyers and visitors. My website is geared towards getting first time buyers and then trying to keep them as subscribers. But I don’t write daily. I blog weekly, at best. I find that a “fantastic” weekly post “converts” my traffic to subscribers at a higher rate than “good” daily posts.
But take a step back and consider how much energy you spend writing your blog posts. Imagine if you could write two “okay” or “good” blog posts a day; Now imagine if you could turn them into 10+ links of your choice on another website.
Pretty fancy, right?
You certainly can. Take your “good” posts and turn them into article directory submissions. Add a link to your website with any anchor text that is relevant to your website. Now you post less on your blog, but you only keep your best posts for your blog. This means that you get the best of both worlds.
Not only is all of your blog content well above average, which means a higher “subscriber conversion” rate, but you also get plenty of free links by submitting articles to directories and the like. The possibilities are limitless. Between article syndication services and guest posting, you can get a huge leg up on Google juice by… not blogging. At least not on your blog.
This means that instead of people coming to your website every day to read your blog posts “just right”, you now have a link building campaign that can take months or more, but you will feel the positive impact later. with new traffic from search engines. This means you have a better chance of selling your product, which means more money.
So write less on your blog. Turn your “could be good posts” into links by submitting them to article directories. Get unique targeted traffic and sell your product.