Offering the right offer at the right time and place, cleverly backed up by an exciting giveaway, coupon or free service, is the #1 rule in marketing right now.
Today, your customers are generally busy browsing: they use the different social media platforms, stay up to date on news sites and blogs, and browse when they have a special need.
Thanks to Digital Marketing, you find yourself in those channels, so that your potential customers can find you, learn more about you and even ask questions to learn not only more about you, but also about the products or services you offer. could be offering.
It’s no wonder, from content optimization to offer personalization and cross-channel contact management, businesses of all kinds are leveraging the unique reach of digital marketing to improve the customer experience and multiply sales.
You should also join the digital marketing bandwagon, if you haven’t already.
what is the digital marketing?
As you can see, it is the creative and innovative marketing of products or services, taking advantage of digital technologies.
It uses different channels and technologies that allow a firm or company to examine campaigns, content and strategy, to decipher what leads to results and what does not.
Although digital marketing units mainly rely on the Internet, it cannot leave mobile phones, display advertising and any other digital platform, through text messages, podcasts, electronic billboards, digital radio and television channels, etc.
Online and offline are the 2 main types of digital marketing. While the latter involves things, like radio and television, the former has 6 main categories:
1. Search Engine Optimization (SEO): Search engine giant Google is focusing on user experience. By finding out how search engines rank websites, you can optimize a website to exploit its chances of ranking decently for related searches. In case you have a robust site architecture and offer clear navigation, search engines will index your pages quickly and easily. It will also give you a good experience of using your website pages and inspire many visits. But since search engine algorithms are constantly changing, stay current with best practices to rank high for the right keywords.
2. Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising: Typically, SEM and PPC advertising is done through search engines, which charge you a preset amount of money every time someone clicks on your website. ad. While search engines earn a lot of money through this model, you as the site owner also earn as you have the opportunity to precisely target your potential customers.
3. Content Marketing – This involves engaging with your customers without any hard selling. Use content marketing strategies to educate your prospects while sharing consistent and precious details to earn their loyalty.
4. Social Media Marketing (SMM) – An SMM strategy guides your actions and tells you whether or not you are succeeding. Each and every post, reply, like, and comment should have a special purpose. Use exciting mode to achieve your business goals, whether we’re talking about building brand equity, improving customer service, gaining new customers, and getting feedback from existing ones. If you create content on social networks that adds value to others, you will connect better with your customers.
5. Affiliate Marketing: This is the relatively new method of pocketing a commission by promoting other people’s (or companies’) products. This is the procedure of distributing the creation and marketing of products among different parties, where each party gets a share of the revenue based on their contribution.
6. Email Marketing: For too long it has helped companies generate sales through the Internet. It provides direct contact with your customers and allows them to visit your website. It helps if your emails show the general character of your brand. Find the right balance of email marketing types for your organization to get maximum traction.
