Today many businesses use email marketing to stay in touch with their prospects and customers. HTML emails are widely used for all types of professional correspondence. Due to the emergence of new communication platforms, people read emails through various independent email clients. When you send an HTML email, you need to make sure that it will display correctly on multiple platforms so that your recipients can read it.
In this article, let me share with you 5 tips for designing a good email template:
1. Write a good subject line. This is the first thing your recipients will see when they receive your email. A good subject line will increase your email open rate. Therefore, you should put effort into creating a good subject line to grab the attention of your recipients.
2. Have plenty of white space in your email. This is important because people have a hard time reading large chunks of text. So make sure you separate your text into paragraphs and have plenty of white space between them. A good practice is to use a horizontal line to separate the paragraphs. This will make it easier to read.
3. Use bullet points in your content. Dividing your content into point forms will make it easier for your recipients to read your email. This is because bullet points naturally lead the reader from one point to another. This is extremely effective if your message is long. Dividing your content into dotted shapes will ensure that recipients finish reading your email.
4. Use the correct text format. Make sure that the text format of the letters is widely used. Nowadays, people read emails from various devices. By choosing a universal text format, you can ensure that they will display correctly on devices.
5. Bring a message by email. You should bring a message with every email you send. By talking about a specific topic in an email, this will ensure that readers understand what you mean. When you talk about too many topics, you will confuse them and lessen the chance of getting a response from them. Therefore, always limit the reach of your email.
Don’t broadcast an email campaign with a lousy email template. The email template should reflect your company’s brand and when done correctly, you will definitely get a good response from your email campaign. So spend time and effort to design a good one.