eBooks are nothing more than virtual books published in a digital medium. Savvy internet users use free e-books to great effect to spread information about any online business.
Ebooks are relatively easy to create and publish. There is plenty of software available to help you with this. You could even create an attractive cover with any readily available paint program or ebook cover template. Computer users can access your book in any form, such as a PDF, HTML, or Word document. A very important aspect of ebooks is that you can also add animations and graphics. An e-book can be any number of pages, but you need to keep it long enough to hold the reader’s attention.
Free e-books can be used to attract potential customers to a company’s website if the subject matter is attractive and informative enough. Books have more credibility than paid advertising. They are perfectly suited to create a need for a product or service. Since your potential customer has already given you their attention by downloading your free eBook, you can go into considerable detail regarding your topic.
Once you have created a need for something in particular in your potential customer’s mind, you can direct them to your company’s website where they can purchase the product.
It goes without saying that e-books are much cheaper to produce and distribute than conventional books. They have a greater reach to their target market by using specific software packages that target their potential users. The money you spend to create and market your free ebook should be considered a long-term investment, even though the software needed to create the ebook may be available for free. You can retain your customers by distributing your book at no cost.
In addition to getting your message across to your audience, you’ll also be able to hear from them. By giving your customers a forum to post their comments online, you can be in a position to better understand their requirements in the shortest amount of time.
Like any marketing tool, free eBooks will only be successful if you produce and distribute them well. You could use an ebook distribution site for this. You can also give the ebook to people who subscribe to your website’s newsletter.
Remember to provide updated contact information in your free eBook without which much of your effort would be wasted. Be prepared to handle the flood of inquiries and requests this will generate.