First of all, things change over time and the way we use social media is no exception. Younger generations prefer Twitter or Instagram, while older adults continue to be active Facebook users.
However, to be successful in social networks, it is not enough to create a profile, you also have to grab customers’ attention. Thus, you can keep them interested in your content and encourage them to interact.
However, this is easier said than done, especially when the social media marketing the competition is fierce. However, our goal is for you to learn to easily interact with customers on social media. Here are some recommendations:
Improve your commercial interaction on Instagram
In the case of Instagram, the protagonist is always the visual element. If you don’t put the effort into creating an attractive image, video, ad, or infographic, it’s hard earn Instagram likes.
Equally, Instagram users they want immediate information, to quickly decide whether to buy or not. It is advisable to have the prices of your products or services in the publication, or to give a WhatsApp line, so that the consumer can communicate
If a customer cannot find a price list, a contact number and their direct messages are not answered, they will simply stop being interested in the brand and what it offers.
Optimize customer service on Facebook
If you represent an SME, you must make a good impression. The appearance of a business Facebook page It must be professional, and it must take into account all the details. These range from the quality of the images to the writing of the posts.
This social network offers a wide variety of tools to business profiles, such as Facebook Business, ads, CTA buttons and custom tabs. Your Facebook page will be much more interactive if you use all these digital marketing options.
Although Facebook is not the most widely used business network, it is still a powerful platform, which many retain to see other people’s opinions about a brand, product or business location. Thus, you will win many I like it on Facebook.
Take advantage of Twitter to know your target
Twitter is very direct, ideal for communicate quickly with your consumers. As on Facebook, it is important to work on your brand and make it known for its differentiating elements.
Although they are similar in their operation, Twitter users tend to express themselves much more immediately than Facebook or Instagram users. Therefore, your opinion about a brand can go viral in just a few hours.
Do not forget that the business profile has to function as a store or as a brand. In both cases, the director or manager has to create a strategic plan, which attracts consumers and that these, over time, become loyal customers. In this way, you will be able to increase your likes on Twitter.
Avoid these mistakes about interacting with customers on social media.
To have a good relationship with your consumers and stop worrying about the interaction with your followers, you must choose the simple and pleasant about information overload.
For example, if you post with a link in the text, your best option is put the link elsewhere, as in the comments or in a separate post. Links do not fit well with the text, as they distract the reader, and instead of bringing him closer, it takes him away from the publication.
In this sense, if your publications are short, precise and quick to read, you will be creating quality content. That should always be your most important goal.
Similarly, the comfort of your consumers should be a priority. Respond quickly to comments or messages you receive, have your own URL that facilitates access to your profile, expand the “Information” section by adding schedules, maps or catalogs, and plan your publications based on the statistics of the social network in which you are. using.
Not replying to messages, not giving the necessary information, not having customer service hours or copying the same model from other commercial profiles, are things you should avoid at all costs.
Remember that, as in any professional area, it is not uncommon to make some mistakes when managing a profile on social networks. Several of these mistakes happen almost without you noticing, or simply because you didn’t know that you should pay a little more attention to something specific.
The problem is that these errors can damage the reputation of your pageand make it less attractive to customers. Therefore, your relationship with the consumer is affected and the amount of sales decreases.
Conclusion on customer interaction on social media
Social media not only brings people together, but they also function as bridges that connect the online world. Going from Facebook to Twitter and from there to Instagram only takes a few seconds, so your brand must be present on each of these platforms.
Note that Instagram is more visual than Facebook, so you can reserve your best photos for this application. While Twitter is very direct, it is ideal for quickly communicating with your consumers.
In general, the formula is the same, and it is based on designing a suitable profile, giving more importance to quality than to quantity. This includes making sure your content is visually appealing, upload images or videos in the correct format, create an attractive logo, respond quickly to user messages and advertise your ads.
Avoid posting the same content on all your social networks. Of course, doing so would be the easiest, but not the most convenient. Variety is important to maintain connection and, above all, to build engagement with your followers.