Marketing Your business, your idea, your passion, or even yourself can be confusing at times. Perhaps you think you have done all the right things to make your presence known. You have signed up for all the popular ones social networks monuments. You’ve joined neighborhood networking groups, area business chambers, and even managed to break away from your actual “work” day to attend those monthly social events at local drinking establishments, only to find the same faces, the same contacts that tell the same story. You’ve been bumping into this wheel-spinning task for what seems like 1800 lunch meetings with no big payoff to show for all your hard work; Not to mention their biggest waistline of the network’s buffet lunches at Olive Garden.
So what is the big secret to getting attention? What is a sure way to get that second look? What is Crabby Patty’s secret formula? Expect! That is something completely different and completely foreign to this story! Or is that it? Although Crabby Patties really has nothing to do with your company or the way you do business, the mere fact that it was mentioned in this article gave you a second look. You kept reading, right? The funky fish patty swallowed by the masses at Bikini Bottom actually has some meaning here. Take a bite and read on!
It is really very simple, a bit daring, but simple nonetheless. You have to be willing to expose yourself in all aspects. You have to be willing to wear pink when everyone else is still wearing black for a formal event. He’s too competitive in the bottomless pit of communication and media. Sometimes the secret isn’t really what’s in Crabby Patty, but rather how to present that delicious, delicious, one-of-a-kind, must have, flame roasted, fish dish to the very hungry world.
1) Shock your socks
It is not enough to launch your idea your product, his passion for the universe, and the hope that some good consumers will magically think that this is the best concept they have ever heard of. No, you have to add the tasty bun, the juicy pickle, the special sauce and deliver it in a shocking but effective way, perhaps in a large gold lined platter. In other words, sometimes you just have to remove their company socks. Here’s a great example of the crash method that really worked for a trucking business owner who was trying to make a sale on 5 trucks.
The business owner had tried to make a sale with this particular business in Northern New Jersey, not the easiest group of business owners to deal with. There were 5 trucks in line for a possible sale. The trucking business owner saddled up 5 guys, 5 shiny new trucks with all the bells and whistles and headed for a convoy from Pennsylvania, where his corporate office is located, to the North Jersey destination. There was no warning email. There was no phone call ahead of time. They just did. The five shiny trucks with their five enthusiastic drivers made a daring move. That brilliant idea from the trucking company owner created quite a stir among his competition and surprised not the owner, the buyers of the trucks, but the competition as well. Surprised your way to a smoother trail down the road and a great sale!
Try something shocking!