The highest quality MLM lead comes from free traffic and it’s my favorite type. However, the problem is that there is a lot of competition that makes it difficult to generate the desired number of leads without a great deal of work.
I’ll quickly go over some tips to open a new and quality free MLM lead source type.
Search engines are a great source of free traffic. The reason is that once you get a high search engine placement for search keyword combinations, they will be combined on top of each other and continue to generate lots of leads forever. Because these leads cost nothing, it’s the most effective way to advertise.
Even more important, though, is the fact that you can’t get high search engine placement for any reasonable combination of keywords with adequate search traffic unless you produce some quality content. Search engines, particularly Google, absolutely love content.
Once you develop great content, you will find that the content qualifies the leads it receives for you. In my experience, any leads produced for my MLM through content result in leads that spend money on my marketing systems.
Here are some simple steps to start producing quality MLM leads through search engine optimization.
I recommend that you use a search optimization tool like SEO Elite. These tools make your job researching your competition much easier.
I hope you know who your audience is and what keywords are performing best through a previous pay-per-click campaign that you should still be running. The pay-per-click campaign produces the leads that are the lifeblood of your marketing efforts until your free methods kick in.
Use keywords that you want to rank high for on Google or Yahoo and then use a keyword research tool like GoodKeywords or DigitalPoint to get other keyword ideas.
Select a set of 5 keywords you want to work with and use SEO Elite to find out who else is ranking highly for those keywords.
The key to search engine optimization for your MLM website now is to produce web content that connects many international sites to your website.
Create a blog for your website that is constantly updated with new content. I personally use WordPress, it’s free and easy to set up. You can subscribe your blog to your autoresponder to your list so that all emails you send to your list are also posted to the blog. This will create content for you automatically.
The next step is to create relevant links to your site. These days, search engines rank you based on the number of relevant links on the web that point to your site. An external link is considered relevant if it appears on a site that contains the selected keywords in the window title, page header, near the top of the page, in the body, and at the bottom.
Search engines also consider the anchor text of the link back to your site important. That is the text that is linked to your site should include the keywords you want to rank high for.
At the bottom of your site, the page that external links point to should also contain relevant content in the title, headline, top, body, and bottom.
The best way to create content that drives traffic from quality MLM leads is to publish articles online. Sites like EzineArticles.com and goarticles.com are considered important sites by search engines like Google. Any content you post is indexed by search engines within 48 hours! This is great news for you.
Over time, it may take weeks or months, but you will see your site appear in Google’s search index for the keywords you selected. SEO Elite helps you chart your site’s progress over time as your rankings improve for your target keywords. Article publishers often share their content with other sites and blogs and this creates even more inbound links from all over the world for you. So your efforts become exponential.
This way, you can generate high-quality MLM lead traffic and you can properly monetize it and enroll distributors among them.