Content can be called as a combination of written text and the images that you include on your website. It is obvious that every web developer will put both text and images on the website. If you have huge images, you can often put a text description below the image, so people see the impact of the image, but can read the text when they look down. Do not use “hidden text”. Hidden text is text that is the same color as the background, and is invariably considered black hat SEO. Use keywords in the text of your image.
Content writing is a very important process in search engine optimization. The content should be simple and easy to understand and should follow the theme and purpose of the website. And it’s not that the way content should be written in particular for a website is any different than other editorial areas. Well some of them might be common though. The sentences you use should be shorter with correctly compiled words and paragraphs. A paragraph should contain one idea. The content of the text should be organized with appropriate headings. Use bullets where necessary. The conclusion should always come first. In short, it should be like an inverted pyramid. Now finally this content needs to be organized with the keyword that needs to be collected before writing the contents. This is not an easy job, but it requires a very low-key approach.
Keywords are nothing more than words that the content writer should assume that users will put into the search engine to find a website similar to theirs. Keywords are what search engines detect. You have to include them in certain places, and you have to make sure that you include the logical ones that are aimed at what you have to offer. What internet management experts say is that you should get a keyword tool and build a list. The keyword tool is supposed to let you know which keywords are in high demand but low competition, and which are high demand but high competition, etc., so you can target your site to find one that no one else does (or which very few others do).
Search engines read and index these keywords and based on this, along with page rank, our website is displayed in search results. Internet users can see the images but search engines do not read them, so it will be a good practice to include some explanation of the images you have displayed on web pages so that both users and search engines understand the content. Make it clear in the first paragraph, exactly what your site is about. If you have a title, make that title meaningful. Both people and search engines dislike a site that leaves them in doubt.