There is an art to writing SEO content. The writing must not only be grammatically correct and engaging, but also meet the technical standards necessary to achieve high search engine rankings. These five tips will help websites write better content for their pages.
Write unique content: There is no penalty for duplicate content according to Google. However, only the top ranked page will show up on the SERPs by default. Content writers should strive to keep their writing as unique as possible, using tools like CopyScape to check their results.
Create keyword-rich content – Articles aimed at capturing traffic for a single keyword should contain a density of about 2% to 6% for that keyword. However, websites should also make sure to include as many related keywords as possible while keeping a natural tone. The major search engines understand that keywords and phrases often come in groups. A page may rank better for target keywords if the search engine detects these related words and phrases.
Keep content focused on a single topic: Writing that focuses on a single topic naturally has better keyword density and occurrence of related keywords than content that jumps from topic to topic. When writing an article, try to keep it focused on a single topic. If necessary, create a series of interrelated articles to explain the items in greater depth. This interlinking tactic can also be used to update old articles that give visitors more information on a topic. New links to old content are equivalent to the search engine receiving a signal that an article or blog post is still as current and relevant as the day it was written.
Write useful and relevant content – Most businesses understand the importance of backlinks to your website’s ranking on search engine results pages. The easiest way to generate these links automatically is by creating useful and relevant content that visitors will want to share with others and reference as resources in their own writing. In-depth articles that describe how to perform a task, offer free advice, or debunk myths on a topic are great examples of articles that visitors will love to read and share. In addition to increasing search engine rankings, websites may notice their level of direct traffic increase as well.
Outsource to SEO Content Writers – Many companies outsource their SEO content writing to qualified professionals who work in their industry. Content is usually paid per word and the rates are commensurate with the quality of the writing requested. In addition to generating completely unique content, writers can also rewrite content to pass uniqueness standards for link building through guest blogging and article marketing.