The property listing is your chance to make a great first impression and get the potential buyer to contact you for more information. When planning the sale of a private property, it is vitally important to spend some time thinking about the wording of your real estate ad.
Writing a real estate for sale by owner ad can be difficult, even though most postings have a strict word limit. There are several important things to say and a few tricks to help make your real estate ad copy more exciting.
A great catchy title
Most people interested in real estate for sale take a look at the title of the listing and the accompanying photos. These are the two factors that will often determine whether a person will continue reading.
Work on a catchy and descriptive title. You must mention the location of the property for sale by owner, the size, the price and the most important characteristics of the house. Squeezing so much information into a title can seem like a big challenge. Do some brainstorming and write down your ideas. You can refine the most promising titles after putting all your possibilities on paper.
Make it very specific
The lack of specifications and details will instantly kill the interest of potential property buyers. Do your best to include enough descriptive information in your ad.
Refrain from saying that the house has a modern and beautifully designed bathroom. Say what makes the bathroom modern: is there a water massage system in the bathtub? Did you install faucets that reduce water consumption? Such details make all the difference in the world.
Avoid the cliché of real estate ads
Go through various property listings. You will see a series of repeated phrases in most ad listings. These real estate ad clichés are very dangerous. They make their list boring and very similar to everything else the market has to offer.
Clichés are safe and easy, but they will never give your property for sale the attention it deserves.
Some of the most common advertising clichés include hidden gem, convenient location, original interior design, vibrant, spectacular, incredible view, modern, easily accessible, majestic, stunning, newly renovated, and special offer.
Write a little about the neighborhood
As a homeowner and seller of private property, you have one big advantage over the realtor or broker: You know the property and the neighborhood by heart. Use that knowledge to create the perfect real estate listing.
Adding a sentence or two about the neighborhood will help paint a complete picture. Get the reader interested. What makes the neighborhood special and worth moving to? Mention these interesting details towards the end of the list.
Encourage potential buyers to ask more questions
Finally, encourage potential buyers to contact you and get their questions answered.
Provide some communication options. Instant messaging, email and calls are the most popular possibilities. Every potential buyer has a preferred method of communication, so you should have a few options available.
The perfect private property for sale listing is difficult to create. See what the competition is doing, but do your best to keep your text original and fresh. Please provide details and be as descriptive as possible. Spending some time writing a standout home listing can help you sell your home faster. The results are worth the effort.