Every initiative, big or small, has to face obstacles at some point. Be it a mental block for an author, or a temporary suspension of progress in the development of a project.
For example, e-commerce owners, at the beginning of their online journey, face obstacles in developing their e-store, or I say particularly in choosing an e-commerce development platform.
According to G2 data, there are 370 e-commerce platforms available. Now, this can be an overwhelming number and it is certainly a cumbersome task to compare and choose from the hundreds of available options. You can’t do trial and error here because your eCommerce platform will be the backbone of any online business.
Also, there is no such thing as “the best” platform because each platform has its own advantages and limitations. It completely depends on your requirements and what additional goals you want to achieve, and then decide on a platform that will help you in the best possible way.
Do you think this replicates your conflict? Then this post is for you!
Let’s start then!
Is Magento eCommerce Development a choice of most companies?
Magento receives 5000 downloads every day. According to the data, last year almost 7,500 retailers migrated to Magento from other e-commerce platforms. Therefore, it can be said that Magento is definitely the first choice of entrepreneurs dealing with larger number of customers and sales and looking for a comprehensive long-term solution. It is a trusted platform for small business owners due to its advanced features, affordable extensions, and rich functionality.
Do you know that Magento powers the popular e-commerce websites of companies like Nike and Samsung?
Overall, Magento is a favorite of business owners and it’s no surprise that as of 2020, Magento is expected to power over 250,000 active eCommerce sites.
Is Magento ecommerce development a good option for you?
Let’s get an answer to this question by unfolding the benefits that Magento 2 development services offer.
- Improved performance and scalability
Performance and scalability are the main aspects of any electronic store. Magento offers an interactive interface to ensure everyone is good at it. It comes with an improved indexer that helps increase the query speed and performance of the web store.
What does high performance mean?
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Improved page load time for end users
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Full page caching
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Optimized indexing
All of this helps improve the overall speed of your online store.
What does enhanced scalability mean?
It has given users the flexibility to use multiple databases. Now you can have a separate database for payment, order management and product catalog.
- Advanced SEO features
Search engines drive huge traffic to online stores. This makes SEO vital for visibility and to improve your site’s ranking. Magento 2 offers an advanced SEO suite extension that will take your SEO game to a new level.
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See the advantages you get from the SEO suite:
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Create SEO templates
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Set up rich snippets for your store
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Manage SEO settings for pages, categories, and layered navigation
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Automate meta tag management for your store
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SEP page analysis with the help of SEO toolbar
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Configure canonical URLs
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Configure and optimize XML sitemaps
Since SEO has the power to boost your eCommerce store, you can attract quality traffic without spending a lot of money. Therefore, you will obviously want to go for a platform that is SEO friendly. You would not do that?
- Compatible with mobile devices
If you look at mobile shopping data, it looks promising. For example, in the last 6 months, 79% of users have made an online purchase through their mobile devices. As smartphones become more and more accessible, this number will only increase. Therefore, your eCommerce website must be mobile friendly.
Magento 2 is a mobile-oriented platform. It offers essential features that help end users easily navigate your store catalog, plus a mobile-friendly checkout experience. Because Magento 2 is mobile responsive, you can adjust new themes to the physical and software capabilities of the device.
The biggest benefit you get is a higher ranking of your website. This is because Google has enabled mobile-first indexing by default. That is, Google uses the mobile version of any page to index and rank. Therefore, a mobile-optimized website will give you the edge in search engines.
- Reduced security time lapses
The cyber threat is one of the biggest problems facing the e-commerce industry today. Data suggests that online paymexnt fraud will cost e-commerce at least $25 billion by 2024. As an e-commerce owner, you need to be on your guard to keep hackers at bay. And Magento 2 has you covered for this.
It offers password management tools that help businesses protect customer data. The Magento 2 framework has certain conventions that regulate data escaping.
The ‘read only’ option in the system prevents unauthorized users from accessing certain files. In short, the Magento 2 platform provides a wide range of tools and features, thus reducing security risks.
Final remarks
Magento Ecommerce Development powers 12% of all online stores. The possibilities offered by this platform are endless. So, the next thing could be for your store to reach new heights by choosing this popular platform. Are you curious to know how? Contact our team at BiztechCS. They never tire of talking about their favorite eCommerce platform!