Just like if you were opening a physical store in your city, if you are running an online store, you need to make sure that people are showing up to buy your products. You need people to know what you’re selling, why they need to come in and buy, and why they should tell other people to buy it too. There are many reasons why social media is an effective tool for selling your products online. It’s profitable, there are billions of users on social media, and it helps build a community around a store!
Spread the word and build a successful business by following these approaches to marketing your products on social media:
Choose the right social media platforms for your business
With tons of other social media platforms popping up every day, your marketing options can seem overwhelming. But you don’t have to be everywhere at once. Wisely explore your social media options and use the platforms that best showcase your products and reach the audience you’re looking for.
Facebook – Facebook is a must. It has customizable marketing and tracking tools with massive reach. Every merchant must create a FB business page. And of course you can add your products to the Facebook store!
Twitter – If you have the time and resources to tweet consistently, you can develop a following.
Instagram and Pinterest: If your product has a strong visual element. For example, if your online store sells clothing or unique items that need to be seen.
LinkedIn: ideal for products aimed at companies and professionals.
Create clear and urgent calls to action
Once you’ve developed a following, you want visitors to feel compelled to click on your updates and take action. Create incentives by offering promotions and discounts for a limited time, and use action-based language: “Click here…” or “Enter to win…”
Offer your followers and fans exclusive offers
Customers are more willing to get involved if they feel like they’re getting special treatment or getting a deal that can’t be found anywhere else. Create different offers for each social media platform you use.
encourage sharing
Inviting your customers to interact with your product and brand will build loyalty and help spread the word. Create contests or promotions that give people an extra chance to win if they share the news.
Keep all your social media accounts up to date
Regularly update your accounts with fresh content to keep your business top of mind with your followers. The design and policies of social media platforms may change over time, so make sure you take full advantage of each one. Don’t be afraid to show your human side by posting internal news and photos of your employees.
Customer service
Always remember, customers come first. Respond to all comments and reviews, even negative ones. Make customers feel special and avoid formal marketing talk. Imagine that you tell news about your online stores to your friends or colleagues.