Electronic signage is any type of sign, commonly used for company branding, advertising or information transmission purposes, that uses an illuminated media unit for display. Fluorescent, neon, and high intensity display modules are all examples of this particular type of display. Billboards that often use top-lit lamps for lighting or backlit menu boards that are commonly used in many restaurants are not electronic digital signs, there is also a very important sub-category among illuminated signs that are nonetheless static in their nature. presentation and those signs that allow modifiable and less permanent data capabilities. On the other hand, digital signage uses technologies such as LED, LCD, and projection modules to display different forms of content such as video, digital images, broadcast media, and other relevant information and placed in public areas, transportation systems, stadiums, museums, retail stores, hospitals, restaurants and corporate buildings, etc.
Digital signage displays use advanced content management systems and digital media distribution modules that can be run from personal computers, servers, or media hosting providers.
The key difference
Outside of the signage industry, many people combine signage with digital signage. In certain contexts, they can actually mean the same thing. However, if you are a business owner, corporate executive, or company representative considering modern bulletin board applications as an advertising medium for your organization, it is crucial that you know the key difference between these two. Electronic digital signage is signs that use a digital display unit combined with advanced digital technology to generate preeminent control, management and versatility of displayed content. This technology enables an organization to display large video content, design multiple display panels that can be rotated on a defined schedule, obtain important information and feedback on the effectiveness of the digital sign; they even incorporate touch screens to create an interactive experience for customers and other audiences. Keep in mind that not all types of hardware support this technology. Fluorescent neon signs and the like cannot adopt these advanced capabilities, while LCDs and LEDs can.
Digital vs. Electronic signage
From a common audience’s point of view, it may not seem like there is much difference between electronic and digital signage. In the context of a basic “static” LCD sign and one that regularly broadcasts a single digital content, it might not seem like any difference. That said, beyond all the software capabilities that allow organizations and businesses to better manage their required content, there is still direct competition between the different types of signals. Some of the most prominent are LCD boards that are beginning to replace old-school signs in more and more public places. In some cases, this modern choice may have more to do with cultural trends and other hardware capabilities than any benefit this new system brings. While, on the other hand, neon signs are already labeled with tacky decor, when a neighboring business installs an LED sign, the contrast of the displays is palpable. Additionally, LEDs are at least six to ten times more energy efficient than neon displays and are also more solar-friendly. LED signs are also easier to handle, last longer, and are easier to maintain and repair.