Can you edit interviews to make them more your own? Let’s say I was recording an interview, I’d say, I’m recording this, so here’s our agreement and I’m going to do an interview with you today. After the interview, he will give me the rights to edit the interview and then I will post it on my site and I may use it for future product development, I may want to sell it, I may want to turn it into transcripts and sell it. It’s OK for you? And you get them to say yes. If they say no, they say no. You pass on to someone else. But you’re rarely going to get someone to say no, why would they?
There was a recording that I listened to with Elson Eldridge and it was more like a lecture called The Obvious Expert. He was interviewed by another well known salesperson and I listened to him and he was really good and perfect for my consultants. I called him up and said, “Hey Elson, I heard the interview you did with this guy and that’s really cool and would be perfect for my HMA consultants. I want to know, can I take that interview and edit it?” the interviewer who interviewed you and then you and I will get on the phone and do an introduction introducing you to my HMA consultants and my site visitors and then I’ll piece it together as if it were my own interview.”
So anyone who hears that will never know that the lecture he gave was not giving a lecture to me. He was giving a lecture to a totally different interviewer, but with the edit he made it fit like I did the interview with him. And we were honest because in the introduction I said, “Now, I’ll take you back to a special lecture that Elson gave several years ago on how to position yourself as the obvious expert.” And boom, he went through the whole presentation and then at the end of the interview I was like, “Hey, I hope you enjoyed this presentation.”
So yes, you can find interviews out there and with good editing you can make them your own. Absolutely.