When it comes to online marketing, it’s vital that you find ways to mix everything up. For example, you should mix your social media content with SEO services. Everything should rank for the same keywords and talk about the same things to bring all your business practices together in one place. Search engines give social media pages like your Facebook account a lot of leeway, and in some cases, your social media pages will rank higher than your website due to the severity of the traffic they create.
With content marketing, you can help your business grow its online profile in many different ways. Attracting new customers, building trust with old ones, promotions, and building your email list are all possibilities if you use SEO and content marketing services together. We want to look at some ways to really tie together your SEO services and social media campaigns to really cause shockwaves in your niche;
Start by having an informative and unique article written specifically for your niche. If you are selling an ebook on hair loss, then you are looking to rank for certain keywords in the hair loss niche. If you have a company that offers labor services in the London area, you would be looking for keywords in the London labor range. Optimize the article using phrases that you think people would use to search for it – Use the Google Keyword Tool to see the monthly search volume for a keyword to help you decide.
By making the keywords fit naturally in the article, you let the search engines know what your article and website are talking about. Being a computer, it can’t read your article; it can only capture the algorithms that you provide to it. This means someone could be googling the exact information you provide, and now they’ll be brought right to your door for a pre-made sale.
Are your articles on your website, any article directories you know of, or do you create a press release and have that listed in PR directories? Every page that links to the article, whether in article directories or on your blog/website, should point to the landing page, which is your website’s home page or your product’s sales page, for that can maximize traffic and conversions.
Combining your website with your Facebook and Twitter is also extremely fruitful, using the keywords you regularly use with your website and articles. Try to drive people to your Facebook page by sharing the article link on similar Facebook pages and Twitter accounts, this means that the readers of the other pages will engage with your article and possibly visit your business/product and help you earn more money. !
As you can see, the power of keywords is huge to easily get business by being at the top of Google. But being on directories, social media, and various other blogs and websites is a key way to build inbound links to yourself, and in turn, more traffic in the future.