When it comes to internet marketing for beginners, there’s no better way to ensure your success than by building a loyal and targeted database of opt-in subscribers.
Once you have a list, you own it! Nobody can take it away from you. There aren’t many other trading assets that I can say the same about. For most businesses, you can see a dramatic change in sales and/or profits quickly (virtually overnight) if strong competition takes hold in your market. It happens every day in every industry imaginable. Think of all those little grocery stores in all those little towns across the country…and think about what happened when Wal-Mart opened.
But once you build a “permission-based” email subscriber list… it doesn’t matter how much competition you have in your market. You’ve already built a rock-solid foundation: a strong customer base that’s eager and willing to hear from you again and again.
You can send periodic emails with your unbiased opinion about certain products you have used or recently discovered that could benefit them in some way. Of course, you’ll have your affiliate link embedded in the offer in case some want to buy the product themselves… CHING!
You can start creating your own information products and offer them a discount for being part of your list of loyal customers… CHING!
You can offer your services at a discounted rate for a limited time only for subscribers… CHING!
You can tell them about the new promotional materials you have for your affiliates (who by the way earn a percentage of all the sales they generate) and if someone is interested they can sign up and start promoting some of your products and services. .CHING! CHING!
I hope you understand the point I’m trying to make here. Don’t approach your list simply as a list of names that are only there to make money. Develop a relationship with your list and really work to help them achieve their goals too. I see way too many people emailing their list every day and all they get are offers for other products. How is anyone supposed to find benefit in that? Please provide some useful content as well. Add some personality too!
If you do, you’ll likely have a gold mine of opportunities at your disposal in no time. Bottom line: it only matters a little! Do the right thing. Before you know it, you’ll have a receptive and targeted list eager and willing to spend money with you at will.
Okay Erik, I get it… But how do I build a list?
Answer: with a Squeeze page.
So what exactly is a landing page? What are you doing? And why do you need one?
Well, a capture page is a page created specifically to capture leads.
Think of it this way: In “the real world”, every time you interact with someone, you always learn something about the person you’re interacting with…it’s a two-way street. A handshake, a conversation, an exchange of business cards, whatever. It is a two-way street.
On the Internet it is very different.
If you don’t have a capture page that ‘prompts’ people to share something about themselves, you’re missing out on hundreds of business opportunities as people browse your website and learn about YOU… without ever leaving your name! ! You need a page that entices visitors to enter their name and email address and join your list.
The beauty is that you can meet people through your landing page simply by inviting them to introduce themselves by leaving their name and email address. In return, you give them something of value that can be downloaded instantly. I know you’ve seen Squeeze Pages. You probably went through one to get your hands on this document.
So, now that you know why building an opt-in list with a capture page is so vital to your online success, let’s jump right in and build one! I promise you it will be a piece of cake!