Facebook marketing can be powerful and many marketers are making regrettable attempts at marketing. They go out and start marketing their business opportunity to all of their friends. They post their business opportunities on the walls of groups, on the walls of friends and send messages offering their business opportunities. They are advertising and prospecting extremely hard with little to no success to show for it.
The failure with Facebook marketing is due to the fact that they are not marketing, but spam. Yes, the reason you cannot get leads from Facebook is because you are sending spam. The following are examples of spam messages:
Example 1.
“Hello, thank you for being my friend. You seem like a very nice person. I want to share an incredible opportunity with you. The compensation plan is the best in the industry and the products are incredible. Blah blah blah …”
Usually I stop reading when I get to the “opportunity” part and delete the message. I’m sure I’m not the only one.
Example 2.
“Hello, I want to let you know about this new business opportunity, it is in pre-launch, so come in now so you can secure your position.”
Guess what, this message is quickly removed.
Example 3.
“Hello, do you want to join a company?”
I have received messages like this and delete them as quickly as possible.
By sending and posting these types of messages on your friends’ Facebook profiles, you are unfortunately sending them spam. Even the best network marketers in the industry are guilty of spamming, but what separates them from the rest is that they learned from their mistakes and know that spam marketing doesn’t work on any social media site.
Ask yourself a question. Why should someone join you or your business? They don’t know you, they don’t trust you, and most of the people on Facebook don’t really care about your business opportunity. Think of Facebook as a social party, a gathering with friends. Network with other marketers, have interesting conversations, and bring value to others. If all you do is try to sell products to everyone you know, they will eventually avoid and block you.
To use Facebook marketing effectively, you need to promote yourself, this is called branding, and you do this by sharing valuable information that your friends will find useful or that fulfills a need, resulting in building stronger and more trusting relationships. Your friends will appreciate you and start to trust you as the person who is not just another network marketer promoting an opportunity, but as someone who provides valuable information.
Do yourself a favor, stop spamming and annoying your friends and work on creating a Facebook marketing campaign based on increasing your value and sharing it with your friends. This is how Facebook marketing will begin to be effective.