If the first step of online marketing is driving traffic to your site, the second step is to capture email addresses so that you have a chance to build a relationship with the emails. You want to create an offer that is so attractive that a visitor cannot accidentally leave it. They found it in your ads on social media or in an online search.
These 10 options can serve you well. The trick is to get to know your customer, know the questions they have, and what they might find valuable. Then decide the best format to deliver the information. You can even combine two or more of these into one package that a customer will find too good to pass up.
1. Electronic book. Collect your information in a Word document, convert it into a pdf with an attractive format, a cover and links pointing to you. In no time you can have a nice downloadable gift for your potential new customer.
2. Report or White Paper. In a report, create a slightly more formal written document that includes statistics and up-to-date information on your topic. Include your resources, bibliography, and potentially graphics and tables.
3. Top ten lists. Create simple lists of frequently asked questions. You can create a collection of the top ten exercises, for example food or cardio. These are quick for you and easy for your prospect to read.
4. Video series. Make a video series that solves a problem for your prospect. Give them some exercises at home. Give them a series of warm-up exercises, balance exercises, basic exercises. You can find ways to use the equipment you have on your premises to poke fun at their services.
5. Teleclass. Create a single session or a series of multiple teleclasses that lets clients see what you can do for them.
6. Webinar. Similar to teleclass, but adding the option to use slides or a live screen alongside your audio presentation. A webinar can be live or recorded.
7. Nutrition or wellness profile. Upload a questionnaire to a web page for visitors to submit. Contact them for a referral session by phone or in person.
8. Playlist. Set up a free download of music appropriate for cardio or relaxation aimed at your audience.
9. Challenges. Set up automated emails for 21 or 30 days specifically focused on your niche goal.
10. Audio recording. Similar to a podcast, record yourself giving a presentation that you can offer as an instant download.
Any of these can take as little or as long to prepare as you need. You may want to keep it up to date and rotate this free content quarterly to attract new customers. When you do, be sure to send the new content as an additional gift to the people already on your list. For them, it is an expression of appreciation from the customer.