Online marketing has never been easier with all of today’s tools that allow you to automate the process and give you more time to focus on more important things like thinking about your marketing strategies and building relationships.
One of the tools that I discovered for myself in my early days of making money online and that I remain very loyal to now is AWeber.
AWeber is an autoresponder. It helps you build a list of leads and ensure your emails are delivered efficiently. AWeber is the industry leader in autoresponders and is certainly the most popular among professional bloggers.
Fortunately, I have avoided the hassle of doing everything manually or with worse autoresponders from the get-go. I had great mentors who introduced me to AWeber in the first few weeks. However, I have heard many dramatic stories from online marketers trying to do the automated part on their own. They had to make sure they always had their alert calendar handy, on the computer or on the phone; covering the refrigerator and bathroom mirror with sticky notes and keeping complex spreadsheets so you don’t forget to send concurrent emails to your list based on what stage they were in at the time. And all that manual work to primarily ensure that an autoresponder does its job.
Discovering AWeber’s autoresponder was a revelation for many of them. The many benefits of this tool include:
o Internet marketers were now able to save a lot of time – all you need to do is prepare your emails, copy and paste them into AWeber and tell the system at what stage the emails should go out. This allows you to always be “there” for your list. Your list will be able to reply directly to these emails and you will receive letters in your inbox without having to log into AWeber.
o Reliability – When you create emails, you cannot know for sure how “spam-prone” they are. AWeber classifies your emails against spam and you can always modify the text to classify them well. This protection ensures that your emails pass through numerous filters and do not appear in the spam folder of people in your inbox.
o Templates: AWeber provides a variety of templates for email campaigns and subscription forms.
o Track clicks: the system will tell you which links in your emails are clicked, whether or not the emails are read and when.
o Unlimited emails: you can send as many emails as you want from your account. There is no limit or additional charge.
o Customer Service – One week after I signed up for AWeber, I received a personal call from their representative, who knew they were based in the UK and called during the UK day (albeit based in the US) to ask me how I was progressing and if I needed help with any aspect of AWeber.
AWeber has helped me automate my business and saved me a lot of time and headaches. It is extremely important for an online marketer to have a reliable autoresponder. How you communicate with your list is a big part of how you present yourself and your brand. AWeber is not expensive at all and the rewards from this small investment can be huge. Of course, your list gives you the money, although it is the way you manage and feed it that defines your income level.