No matter how phenomenal your business or product is, you will need the right packaging to make it visually and logistically attractive. When we say “logistically attractive,” we mean everything from the time it takes to pack to how it looks (and fits) on a store shelf.
Proper packaging can make a big difference, especially when it comes to efficiency.
Form and function
Any product you sell must be protected from damage, from the time it is packaged to the time the consumer purchases it. That is the most basic function of packaging. When selecting the material, be it cardboard, plastic, or even metal, make sure it gets the job done.
After making sure your product is protected, your design must also accommodate business logistics such as shipping and warehousing. Sure, packing your product in a cardboard sphere with Styrofoam inside will protect it, but it will just roll up in the box, or on the truck, or even right on the shelf. That, and Styrofoam is not good for the environment.
What am I, Swiss cheese?
Packaging is basically advertising and marketing for your business. If a customer or customer can walk past your product on a shelf and not realize it, your package design needs an overhaul. For it to work as an advertisement, it must be memorable.
Differentiation is key. You need to differentiate your brand of one product from all the others. Our recommendation? Do some research before creating a new packaging design. Everything from the material (recycled cardboard is pretty “in” right now) to the color scheme can affect your product’s appeal to the consumer. The images you choose to be on your packaging are important. Most companies choose to have their logo appear as the main image of their product. Sometimes it even matches the name (eg Target).
Ready for awesome
Depending on the size and scope of your business, investing in a rotary die cutting machine can be a boon for your business (and ultimately pay off). Once you have the machine, you can order custom rotary dies for all your design needs. When you have your package design, you can also determine what else will be included in it. You can have quotes, water saving tips, fun facts, pretty much anything that makes your product stand out to the consumer. This can also include ease of transportation for the consumer. A soda box is easier to handle than a soda in a pile of plastic rings.