A strong Corporate Identity is a vital need for any organization regardless of its size. Even a smaller company with a strong corporate identity can beat its strong contenders. In other words, the brand image of any company, business or organization is vital to its success. An organization can generate a new set of customers through a strong corporate identity or industry presence.
There are several factors that can affect the brand image of any organization. Some of the more important factors are:
- Website – A perfect portal is essential for any organization, company or small, medium or large business. The world has become so small in this electronically connected world that people are eager to know everything about the details of the products that a particular company offers. They are also interested in what their past customers are saying.
- Logo– A logo represents the objectives, vision and attitude of any organization or company towards its business and customers. They must be specific in terms of a logo. Companies emphasize a logo whose design can match the services and perspectives of the target customers.
- Stationary – Stationery is also one of the most important factors when deciding the corporate identity and brand image of a company, business or organization. This includes company letterhead, business correspondence envelopes, service brochures, postcards, business cards, and employee identity cards (magnetic cards). A letterhead has an emphatic impact on the mind of the readers or viewers. If your letterhead looks professional and elegant while illustrating vital information about your organization, most of your business proposals will be easily accepted or at least you will receive first-hand inquiries about your services. Business cards also have a huge impact on your company’s identity and branding. Those are not something to be included in the portfolios of your top business executives and marketing staff, in fact, they carry the most feasible means of contact for your organization. With each business card distributed, your executives are leaving information as well as future business prospects for your company, so it needs to be realistic and match your company’s identity and branding.
- print ads – Print ads continue to have the same level of importance in front of people as before. Each advertising flyer or advertising brochure represents a sample of your organization. Therefore, it should reflect the pride and uniqueness of your organization.
There are several other branding options and ways to enhance your corporate presence. But the stationary is one of the most important among all of them. Undoubtedly, the business scenario has changed a lot in recent years, from manual to automatic transfer of operations. But still your printed materials are very important and you should not avoid it in any case.