What is the BIG problem facing home based business builders these days? If you are involved in one, the odds are 10 to 1 that you are experiencing this same problem right now. He probably has for years. And unless you make some drastic changes to the way you try to make money from home, chances are you’ll never get over that problem, which means success will unfortunately continue to elude you.
OK, I hear you: what BIG problem am I talking about? I know many home business gurus may disagree with me on this, but I don’t care because 13 years of experience tells me I’m right.
Here it is: 95% of people who start a home business will fail because neither the company nor their upline offer a good MARKETING SYSTEM. That’s the BIG problem: Not having a Marketing System that really works!
Ok, so you don’t know me from Adam, and you might think I’m full of beans. That’s fine, you’re entitled to your opinion. But surely you know Entrepreneur magazine, right? Well, here’s what they said just now: “95% of people fail when they start a new business without a system. However, 95% of people succeed when they start a business with a system.”
Simply put, the systems work! For example, Starbucks uses a system. Their system is so good that they can teach anyone who buys their franchise how to operate it and sell coffee for twice as much as their competitors.
Now, I’m going to write the following statement in all caps because I really want you to understand this: IF YOU DON’T HAVE A GOOD MARKETING SYSTEM, YOU ARE DOOMED TO FAIL! Is that true 100% of the time? Of course not. Some brave souls will achieve success after years of hard work with a company and organization that basically left them to market, prospect, sponsor, and train on their own.
But a) they are a small minority. And b) yes, you could swim across Lake Michigan if you really had to, but wouldn’t it be so much easier, quicker, and less painful to do it in a speedboat? Of course I’d do it. Think of a good marketing system like a 250 HP Mercury ProXS outboard.
Now, what do we mean by “Marketing System”? Well, let’s answer that by telling you what a Marketing System is NOT. Designing your own website, the three foot rule, making a list of all your neighbors and relatives, dragging people to weekly hotel meetings, buying generic MLM contacts (what a waste of good money!), Techniques training and cold calling tricking and “closing” prospects does NOT constitute a “Marketing System”. Not even close.
Unfortunately for the millions of newbies looking for a legitimate and profitable income opportunity, that’s pretty much what they’re about to find out about. My heart goes out to them, really. I know what you’re up against because I’ve been doing most of those things “systematically” over the years with the various home business opportunities I’ve been involved with.
Just because you do things “systematically” does NOT mean you have a “system.” Beating your head against the wall repeatedly and consistently will not grow your home business. It will only give you a bruised forehead and a huge headache. So stop doing that right now. Stop bothering your friends and family. Stop putting business cards on windshields and billboards in supermarkets. Stop cold calling. Stop bothering strangers at the car wash. Just stop it!
Those are the dinosaur ways of doing business. Hey, this is 2008! A real marketing system uses modern technology to help you grow your home business quickly and without headaches. A true Marketing System will eradicate all (or the vast majority of) the things that most people struggle with when trying to build their business from home. Namely: building a website, generating traffic, producing high-quality cheap leads, sorting leads to find leads, talking to leads, “closing” them, and training your new members to do what you do.
If your Marketing System can do ALL of that FOR you, you’ve eliminated all the human variables that will make the difference between not being successful and a great translation of success: a nicer car, a bigger house, a cruise to the South. United States, more time and money for a long family vacation, etc.
So, you are asking; What exactly IS a “true” and “real” marketing system? How does it look? What are you doing? More importantly, what does it do FOR you? Big questions.
Before answering that, here is a quote from the dictionary that defines SYSTEM: “a complex whole; an ensemble of connected things or parts, an organized body of material or immaterial things.” Sounds good. I will now answer your questions by taking a closer look at the 3 terms highlighted above: Complete, Connected, Organized, to see how they relate to you and the MLM, Network Marketing, or Direct Sales business you are looking to successfully build. from home.
Everything: When it comes to a Marketing System, “everything” means you have to cover ALL the bases. From A to Z, without skipping any of the other key points. For example, if it provides you with a “capture” website but doesn’t provide a turnkey way to drive traffic to that website, or doesn’t follow up on your leads, it’s not “full.” It’s like giving you a canoe, but without paddles or life jackets. Pretty useless, don’t you think?
Connected: “Connected” means two things: The Marketing System connects with your prospects every step of the way, from the moment they land on your capture site to the moment they sign on the dotted line or pull up the credit card to purchase your product. gold service. And it does it AUTOMATICALLY, 24/7, without your involvement.
Connected also means that you can easily connect with the marketing system’s virtual office, or with the physical main office when you want to change your profile, check your statistics, etc.
Organized: If “complete” means it will go from A to Z, “organized” means it will go in a logical, timely, chronological, and incremental manner. I have studied marketing systems that were complete in the sense that they went from A to Z, but were all over the map (A, J, K, Q, S, B, etc.) and consequently confused customers. potentials. and marketers. An “organized” system means that after A comes B, then C, D, E, F, etc.
There you go. There are many other attributes that a true Marketing System should possess (look for my article titled “Home Based Business Opportunity: An IDEAL Marketing System Will Help You Succeed”), but this is a good start.
Here are my recommendations:
1. Accept the FACT that having a Marketing System is KEY to your success, and not just any Marketing System, one that is WCO (Complete, Connected and Organized)
2. If you haven’t chosen your home business opportunity yet, review the ones you’re considering and see if their Marketing System is WCO (if they have one…)
3. If you are currently involved in a work from home business, check your Marketing System and see if you are a WCO. If not, consider changing businesses. Really!
4. If you want to study a Marketing System that is totally WCO, check out the link in the resource box below. Now, don’t get me wrong here: I am NOT asking you to check out my business and join me. I suggest you click on the link and see for yourself a perfect example of what an ideal turnkey marketing system from the WCO looks like. You can’t assess how good or bad your system is unless you have something else to compare it to. So go take a look.
Regardless of what you choose to do with the information you have just read, I wish you much SUCCESS IN YOUR HOME BUSINESS!
Daniel “BizzBooster” St-Jean
PS: If you know some friends “in need” who could benefit from reading this article, why not email them to them now? They will appreciate it. You would not do that?