Today, everyone knows the importance of online or digital marketing. Without the help of digital marketing, it can be very difficult to generate sales in the online marketplace. When we talk about digital marketing, we usually refer to lead generation. It is the main objective of online marketing; The more potential customers you have, the better the sales figure for your business. If your website isn’t getting enough hits, it won’t be able to deliver the kind of result you expect. This is the reason why companies are spending a good amount of money hiring digital marketing experts, and if you want to make a career in this field, this is definitely the best time.
To be good at generating leads for a business, you need to know the techniques mentioned below. These techniques have always proven to be quite efficient in improving the rate of traffic to any website, which in turn also improves the sales figure.
So let us give you some easy explanations on how these techniques prove to be effective in generating leads.
- SEO
We’ve already heard a lot about search engine optimization. SEO is about optimizing a website according to the rules or guidelines of the various search engines. However, we are mainly referring to Google. Millions of organic searches are conducted daily by online users around the world. It’s pretty obvious that most users barely check the second page of the search result.
Therefore, SEO techniques can improve the ranking of your website and help you rank on the first page of the search result, which in turn will generate more leads for your business. It doesn’t matter if your business is B2B or B2C in nature; In both cases, SEO can improve the visibility of your website. In fact, for most businesses, SEO accounts for 40 to 60 percent of the total lead generation.
- PPC
When it comes to pay-per-click campaigns or advertising, many people seem to underestimate the value of this technique. However, if you take a closer look at it, you will know why it is so important. The value of the leads generated through this method is very high and most of the leads are converted into safe sales. In this technique, Google AdWords certainly rules the world, followed by options like Bing Ads, Facebook, Twitter, etc.
- LinkedIn Marketing
When it comes to leads generated for B2B customers, the techniques in LinkedIn Pro prove to be very helpful. Currently, the number of users on LinkedIn exceeds 400 million. Therefore, this platform is quite large for companies looking for clients. Profile optimization is one of the basic techniques involved in this case.
Once an effective profile is ready, it’s time to focus on building an efficient group. As an expert in digital marketing, you certainly need to focus on how to build a powerful group through which leads can be generated. Finding leads or clients becomes easier when you have a huge group on LinkedIn Pro.
- Social media marketing
Nowadays, it is very important to stay connected with the various social media platforms such as Facebook, Twitter, Google+, Tumblr, LinkedIn, and Ozone. According to some research, almost 50 percent of Facebook users and more than 65 percent of Twitter users are influenced by the recommendations they find when doing research on buying an item. So if you want to capture a good number of leads for your business, you have to stay active on these social media platforms.
As a social media marketer, you need to understand how to gain a following on Facebook, Twitter, Google+, and many other platforms. It is one of the best forms of link generation. In addition, it is also important to stay in the minds of your followers, which can be done by publishing or uploading relevant and interesting content on a regular basis; it could be text or image / video based.
- Specific landing page design for potential customers
Landing page is something that takes an online user or visitor to a web page, which could be the sales page of your website. There can be different forms of landing pages, such as Facebook ads, pay-per-click ads, Twitter ads, direct mails, etc. So if you can design highly efficient landing pages for your client’s business, you are sure to help generate a good number of leads for your client.
A landing page and its content should be compelling enough to force users to take the bait. Online users must find the offers irresistible and credible at the same time. In this way, you will be able to get more secure customer numbers for your clients.
- Affiliate Ads
For those who may not know, affiliate marketing refers to the campaign where you offer rewards to affiliates when they help you win visitors or customers for your business. Therefore, it is a way of outsourcing the marketing part of your business to affiliates and in this way increases the overall effectiveness of your company’s marketing program.
As a digital marketer, your task should be to come up with a good plan for your customer-related affiliate ads. The creation of affiliate links is also necessary in this case. The pay associated with your client’s affiliate marketing campaign should be attractive enough. In this way, you can get more and more leads.
- Technical forum discussion
Discussion is always good, and when it happens on the online platform, geographic limitations no longer apply. More people can join the forum to give their opinion or information. In this sense, online discussion forums can be very useful for experts in digital marketing.
They can use the forums to place content in a smart way so that the content can attract more visitors to their website. However, the selection of online discussion boards must be done carefully, as not all forums have a good number of members or visitors.
- Local listing with white labels
We are all familiar with the local directories that are used to obtain the contact information for the service provider we are looking for. In the online world you can also find such directories, and such local list can be used to get more leads for your business. However, you need to make sure that the contacts in the local list are from the white labels.
- Blog and share content
Blogging is something we all know about and it can be a great way to generate leads. Online users often check blogs and visuals for information, and you can provide the necessary information by mixing it with marketing elements.
For example, some blogging sites allow online users to access content only after completing a few simple steps; such as, for example, requesting the user’s contact details; ask the user to click on a link; etc. You can also recommend relevant and informative newsletters to online users. You can also offer them discounts on certain items.
- Junk mail
This is one of the most effective ways for companies to get more clients for their business. There is email marketing software available, and with its help, you can target hundreds of potential customers on a daily basis. Email marketing is about getting in touch with people by sending emails, but in large numbers. According to some reports, for every dollar you spend on email marketing, you can get up to $ 40 in return. Therefore, it is undoubtedly a very good investment.
As a digital marketer, you have to learn about the different pros and cons of the email marketing campaign. By choosing the right application for email marketing, you can provide more leads to your client’s business. Through email marketing, you can keep customers updated on new offers from your business, which in turn will attract them to visit your website.
So those were some of the lead generation techniques that you can implement as a digital marketing expert. There are many ways to learn these techniques and become an expert in these methods. Before taking any course, it is best to make sure of the reputation and value of the digital marketing course. Furthermore, you also need to have a working knowledge of these techniques before using them for your client’s website. So, spend some time on these methods and get more proficient at them. You will surely have a great race ahead of you.